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Social Media Marketing for Business



January 13, 2013

How to Set Up a Fan Page in 5 Easy Steps

January 13, 2013 | By | 20 Comments">20 Comments

You keep hearing people talk about how they are using their facebook fan pages to grow their businesses.

You and I rarely have free time, but today, you’ve found some and have decided to get your fan page set up.

So you land here and are wondering if you should keep reading.

You just asked yourself: “Is this a quick, easy, guide that actually helps me get an effective fan page or is this just another article that’ll ill spend 10 minutes reading and still be lost at the end?”

This is the quickest, easiest way to set up a Facebook fan page that generates likes, email leads, and sales.

Try Heyo for only $25 per month ❯

1. Go to

Once you’re on, click the green “Create a Page” button in the upper right.

How to set up a facebook fan page

Then select which category your business is: Local business or place, Company, Organization or Institution, Brand or Product, Artist, Brand or Public Figure, Entertainment, Cause or Community.

If you are unsure which you belong to, select Company, Organization, or Institution.

how to set up a facebook fan page

After you click the large square corresonding to your business type, you’ll be asked to fill out some information.

This information will be different depending on which category you picked. For example, if you picked “Company, Organization, or Instituion”, you’ll be asked to choose a sub-category and then to type your company name.

When complete, don’t forget to click “I agree to Facebook Pages Terms”, then click the blue “Get Started” button.

2. Complete basic information to boost brand visibility and SEO

During this step, you’ll be asked to select a profile picture, fill out your about section, and set up your Facebook Web Address.

When considering your Profile Picture, be sure you pick an image that is 180px by 180px. Once uploaded, the image will show on your fan page at about 165px by 165px.

Once you’ve either uploaded your profile picture or imported it from your website, click save photo and click next. If you want to leave your picture blank for now, its ok to click the “skip” button for now.

How to set up a facebook fan page

Next, you’ll want to fill out some basic information about your business. When filling in your basic information, consider being clear and concise while also including keywords relevant to your business.

For example, if you are a social media consultant, you’ll want to use other keywords in your description like Facebook or Twitter marketing. This’ll help you get more leads through Facebook search later on.

How to set up a facebook fan page

Then type in your website URL and if you have a question with a yes and no radio button present, be sure to click yes, then click “Save Info”.

Lastly, you’ll want to set up your Facebook pretty link. Think about this like buying a pretty domain name from GoDaddy. This is the link your potential customers will type in to find you. Make it short and memorable.

Facebook will recommend you use your business name you entered earlier however, if that name is complicated or hard to remember, you may consider something shorter and more memorable.

Click “Set Address”.

3. Get smarter by using your admin panel

Only the fan page administrators can see the admin panel. The admin panel highlights core pieces of your page including Notifications, new people who have liked your page, and insights which will tell you how well your fan page is doing.

How to set up a facebook fan page

Additionally, use the “Edit Page” navigation option to update your info or add new administrators. You can also use the “Build Audience” navigation option to start inviting people to your page.

Be careful how you use this though. You’ll want to invite folks after your page is filled with remarkable content which brings us to the next step.

4. Fill your page with content through storytelling

Congratulations, you now have your basic page set up. This step is what will really decide how successful your page will be. It also takes the most time.

You’ll want to focus on filling your page with status updates, milestones, images, videos, and other content that shares value with your fans and tells your brand story.

How to set up a facebook fan page

These 27 status updates are some of the most effective ones we’ve seen that can be used by anyone in any industry.

Additionally, add in a cover photo to help build your brand. The cover photo should be 851px wide by 215px tall.

5. Build custom tabs to generate leads, traffic, and sales

After you’ve delivered amazing content through your Fan Page wall, start implementing strategies to drive traffic, leads, and sales from your page. Start with the 3 tab solution.

One tab will focus on collecting email leads from your fan page, one will focus on capturing more traffic, and one will enable you to sell your products (even collect credit card payments!) all through your fan page.

Now, get free traffic:

You have permission to steal traffic from our blog by posting your new fan page link in the comments below. Go ahead, put your fan page link in a comment so we can check it out.



Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.

  • Nathan

    Let us know if you have questions!

    • Rebecca

      Hi Nathan. How do I set up my FB fan page with no place for commentary, but simply allow fans to SHARE each photo that is posted?

  • Kenneth Kessel

    Have to say you touched the basics but there is WAY MORE then 5 easy steps to make a Successful Page. What EVERY Company that promotes how easy it is fails to really give details of actually how hard it is. That in turn is way most business owners fails at Facebook and then say it didn’t work. I’d much rather read an article that tells the truth and says Hey Facebook is Hard on here’s how to make it work!

  • Nathan

    Great start there Doug!

  • Katia

    Thanks so much for the tips. I already have a page, but I am trying to figure out how to implement customized tabs. Where do I find the tabs option?

    • David George

      Hi Katia, thanks for asking! Just go to your Fan Page, click on the down arrow that appears to the right of the app boxes under your cover photo. See the blank squares with a plus on them? Click on that, and you can then browse pre-made apps, or if you’ve created an app using Heyo, that app will also show up as an option. Did this answer your question?

      • Katia

        Absolutely, that’s great, thanks so much, David!

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  • Rachel

    Emails with your fan page. Anyone know how you can have a separate email for your fan page, one that’s different to your personal email? To keep business and personal life separate?

  • Kristie

    Thank you Nathan for your blog.
    I had made a fan page before, but facebook it seemed to me had changed so much I was lost all over again. Your Blog was simple and easy to follow. Now to try the tabs options.


    • Alex Shamy

      Thanks for commenting, Kristie – were you able to create tabs for you Facebook pages?

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  • Will
  • Guest

    Cool cover photo and nice tips , Thanks for sharing.

    I would like to add one more tool to the list – . This is a
    free online photo-editing tool that makes your pictures look awesome.

  • Achraf

    Very cool cover photo and nice tips. But I just made a fanspage on
    google and share articles on twitter. So far I haven’t made a fanspage
    on facebook, because I was worried that’s make a cause alleged invalid
    clicks on my google ads on the blog

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