Boosting Facebook Posts — Just Don’t Do It
November 18, 2013 | By Dennis Yu | 5 Comments">5 Comments
I got this curious message today from Facebook, saying we could get more reach for Fuddruckers by boosting Facebook posts.
They’re promoting the “boost post” button, conveniently located at the bottom of every post on your page.
It takes you to a 3 page guide showing you how it works.
But we know that boosting Facebook posts is not a good idea.
It’s a simple way to drive newsfeed coverage with no effort.
For local service businesses that cater to mass audiences– restaurants, oil change shops, car dealerships, and so forth– boosting works well. You don’t need to target.
But if you have a niche market– B2B, agency, national, e-commerce, or otherwise– you want to target exactly the right audience, even down to a single individual.
Invest the extra time to learn Power Editor for your Facebook ads. Upload your email list to Facebook, target by the car they actually own, make sure the press is seeing your content, optimize to shopping cart conversions, and to the Heyo landing pages you’ve built.
You get way more features and it’s worth the extra effort. You wear many hats in running your business, marketing function, or agency. You can’t afford to waste money and to not hit precisely the audience that will buy your products and services.
You can ask me (dennis@blitzmetrics.com) or the kind folks at Heyo to help you drive traffic to your apps, website, and office.
Meet Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.
He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
