February 18, 2015 | By Pratik Dholakiya | One Comment">One Comment
Thinking of Google as that one true friend, who’ll keep sending traffic to your site, is not a good idea. Smart SEOs have wised up to the fact that a future proof SEO strategy is one that isn’t purely Google centric. If you want a strategy that offers sustainable results over the long term, it’s important to think beyond Google. Read More
February 10, 2015 | By Pratik Dholakiya | No Comments">No Comments
Phew. You’ve finished writing a guest post.
You’ve done your best work. The publisher loves your quality.
You look forward to all the questions. This contribution might get you the most mentions ever.
But… after a couple of weeks… a dark shadow appears over your endeavors.
Minimal social shares. Just a question or two. No mentions.
July 15, 2014 | By Pratik Dholakiya | No Comments">No Comments
Brand perception is driven by consumer experiences with and opinions of your company. A positive brand perception gives your customers a reason to choose you over your competition. Even if your business offers a great product or service, you still need to strengthen and manage your brand perception. Read More
July 22, 2013 | By Pratik Dholakiya | 13 Comments">13 Comments
Facebook is growing, but only in developing markets. In the US, Facebook lost 6 million users in just one month. It lost 9 million in the past half year, and an additional 2 million in the UK over the same time period. This isn’t new, either. About this time last year, studies started reporting a declining interest in Facebook among teens and young adults as they started spending less time on the site.
The slack isn’t being picked up by other social networks, either. Teens seem less interested in social media altogether. Even Instagram, if it even counts as a social network, has only managed to hold steady. Pinterest has seen slight growth, but that is likely because of its rural appeal.
Teens have expressed interest in new networks like Wanelo, Vine, Snapchat, and Kik, but any growth here is far too small to make up for the losses other networks are experiencing.
July 12, 2013 | By Pratik Dholakiya | One Comment">One Comment
Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe?
Or how about this. You are at a cocktail party and a stranger comes up to you and starts telling you how cool their marketing software company is. A little while later you are having a conversation with another stranger and they tell you that they recently purchased and are loving a different marketing software company. Whose recommendation are you more likely going to check out?
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March 26, 2013 | By Pratik Dholakiya | 5 Comments">5 Comments
Let’s bust a few Facebook marketing myths right away:
You can’t grow your “likes” and “fans” in 3 months starting today.
You can’t bulldoze your way through it.
Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them.
You can’t force someone to “like” your business page on Facebook.