Competitive spying on Facebook– as deep as it goes
September 26, 2013 | By Dennis Yu | 4 Comments">4 Comments
Facebook is better than LinkedIn in many ways to make connections.
You don’t have to pay for those pesky inMails or get an introduction forwarded– not that I’ve ever done this.
Before you couldn’t easily tell who was a fan of both Heyo and BlitzMetrics:
But now you can even show which of these fans are also from New York:
What kind of music are they listening to?
But you don’t need to be an admin to pull this data.
Here’s Constant Contact:
What do gay men who work at Yahoo! like?
You might use it to better understand your audience:
Or maybe spy on a competitor:
And magnify a bit deeper:
And deeper:
Keep chaining these together.You could take these interests and pump them right back into Facebook ads.
We believe the look-alike audience tool in Facebook basically does this for you already.
But if you narrow it too far, sometimes you don’t get back much:
I was hoping to find fans of MADD (Mothers Against Drunk Driving) who also like Budweiser.
Just be careful that you don’t target too broadly, since your highest converting traffic will be your own lists.Nothing says you can’t use custom audiences in tandem with interest targeting, like here.
Go give it a shot and reply back here with what you find!
Meet Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.
He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
