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Social Media Marketing for Business

Jennifer Livingston


July 5, 2017

5 Skills Every Digital Marketer Needs to Have

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People in the digital marketing field need to have a broad set of skills to be able to execute their position successfully. Employers today are hiring digital marketers that are a good personality fit for their organization. As a result, individuals of the digital marketing field need to focus not only on what they can do for the company, but on interpersonal skills that will help them connect with clients. Here are 5 of the most important skills that a digital marketer must have today to get hired in their field.

The Ability to Adapt

The world of digital marketing moves at lighting speed with updates and changes happening constantly. You need the ability to adapt and embrace these changes if you want to succeed. One example of this is how SEO has been changing in recent times. It was once a more technical job that has more recently began to include content building and the ability to build strong relationships. To be a success in a digital career, you need to be open to change and thrive on it. Your potential clients need employees that can keep up with the speed of the industry and are willing to adapt to all of the changes.

A Hunger to Learn

 Another one of the most valuable skills that define the success of your digital marketing career’s success is how hungry you are to learn continuously. 87% of the most successful digital marketers say the ability to quickly change their strategy has aided in their success. Your passion for keeping up to date and learning the newest trends is the only thing that can ensure you keep up to date with this constantly changing industry. In this world of digital marketing, it’s necessary that you find areas that you are passionate about to specialize in. Find the topics that you read about in your own time and would miss practicing if tomorrow you no longer had a job. Digital companies need individuals that are self-motivated and eager to practice their specialty. Leadership development is a necessity for keeping up to date with news and updates in the industry.

The Desire for Knowledge

When considering a career in the digital marketing field, you better have a curious nature. This curiosity will serve you well by supporting a creative desire to attempt new things and analyze how well your ideas work. A natural curiosity will improve your ability to realize new opportunities, solve complex problems, and make your more comfortable with taking risks. Digital companies need employees that are curious enough to conceive, try out, and analyze new ideas. This is an important set of skills for your success as a digital marketer.

Being a Team Player

 To be a successful digital marketer, it requires a broad knowledge of all the digital concepts and a specialty in one of those particular areas. To maximize the effectiveness of your work, you will need a team of digital marketers specializing in the other areas. You all work as a team and feed off of the knowledge that the others bring to the table. For example, a content marketer can ask an SEO specialist for advice on ranking higher on search engines. It is important in the digital marketing field that you like working with others. If the specialists can’t all get along, it will likely impact productivity.

Having a Positive Attitude

 The longevity of your digital marketing career is dependent on you having a positive attitude and strong personality. Your attitude affects everything that you do, including how productive you are and how well you work with other members of your team. Having a positive attitude that increases overall productivity should be a goal that you have as often as possible. Having content written with strong personality has been proven to help form loyal relationships with 73% of customers. A positive attitude and good personality can certainly help advance your digital marketing career.


Success in the world of digital marketing requires that you have a full skill set that includes not only the knowledge and ability but interpersonal skills as well. Having these five skills are essential to getting hired and having a long, successful career in the field.


Jennifer Livingston


Jennifer Livingston is a business consultant and writer who's passionate
about digital marketing, business technology trends, and video marketing.
When not writing she loves traveling, hiking and cooking.