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Social Media Marketing for Business

social proof Archives - Heyo Blog

David Rodnitzky


May 17, 2013

[INFOGRAPHIC] How Friends’ Facebook Recommendations Affect Purchasing Decisions

This is a guest post by David Rodnitzky, founder and CEO of PPC Associates, a digital marketing firm based in the Bay Area and downtown Chicago.

Tons of advertisers are using Facebook’s social networking to push their products. We figured we’d give a little demographic breakdown of just how important friends’ Facebook recommendations are to folks making purchasing decisions. Enjoy!

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Jon Ostrow


March 20, 2013

Social Media Marketing – Redefining “Return on Investment”

March 20, 2013 | By | One Comment">One Comment

In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”

This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.

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