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Social Media Marketing for Business

social media Archives - Page 4 of 11 - Heyo Blog

Pam Dyer

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July 16, 2013

50 Top Tools for Social Media Monitoring, Analytics, and Management

July 16, 2013 | By | 5 Comments">5 Comments

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless social media monitoring tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.

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Genevieve Lachance

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July 2, 2013

10 Facebook Page Tips to Avoid Looking Like a Fool

The following Facebook tips are pretty straightforward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I’m seeing well established brands and businesses make these mistakes as well.

So here’s a recap of what every Facebook Business Page owner should know to avoid looking like a fool.

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Gary Fox

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June 28, 2013

3 Social Media Trends To Guide Your Social Strategy

June 28, 2013 | By | One Comment">One Comment

There are 3 social media trends that you need to be aware of to guide your strategy:

  • The more content that flows through each network, the more niche you need to be to attract your audience
  • Social brands are becoming personal in order to win customers, engage employees and innovate
  • Customer engagement is a priority but without communities it is just social media broadcasting

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Chantelle @ Fat Mum Slim

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June 27, 2013

Become an Instagram Expert with These 14 Tips

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The new updates to Instagram video have changed the way businesses will market to get more instagram followers on the platform.  In order to keep up with the trends, you need maximize your efficiency within the interface. Like all software, there are tricks-of-the-trade that you would never know without having someone show you the ropes. In this infographic, you’ll find fourteen nifty tricks to help you become an Instagram expert, and get more instagram followers.

Get More Instagram Followers, Now!

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Brody Dorland

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June 17, 2013

12 Things You Need to Do After Writing a New Blog Post

June 17, 2013 | By | 3 Comments">3 Comments

You’ve just finished writing a great new blog post. You’re excited that you’ve shared your ideas and expertise with the world. But what should you do next?

As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key. A strong corporate blog can pay big dividends in the form of increased customer engagement and search engine rankings. But what many companies forget is the “marketing” part of content marketing.

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Jim Risner

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June 13, 2013

[Infographic] The Best and Worst Times to Post on Social Networks

June 13, 2013 | By | 9 Comments">9 Comments

It’s important to know when the largest part of your audience is tapping in on your social networks.

Why? Because when you share precious content with your social networks, you’ll know exactly when to get maximum exposure. Use this infographic to learn when your fans are most likely to scroll by.

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Lattice Engines

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June 11, 2013

[Infographic] The Cost of Too Much Data

Every day, 2.5 quintillion bytes of data are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, the costs associated may surprise you.

A recent infographic created by Lattice Engines reveals that 88% of marketing teams are missing out on business opportunities due to inadequate information. Of those surveyed, 24.5% felt challenged by the data and the time it takes to research, while the rest of the respondents were either ill-equipped or not interested in correctly handling the influx of data.

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