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Social Media Marketing for Business

sales Archives - Heyo Blog

Simon Horton

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February 6, 2015

Toxic Things You Do on Social Media That Are Killing Your Sales

February 6, 2015 | By | No Comments">No Comments

Marketers everywhere swear to how they are going to increase investment in social media in 2015. New studies are released every other day that talk about how social media is such a critical tool in every marketer’s toolkit. Courses abound online – both free and paid – that claim to turn you into a social media wizard in a matter of minutes (or so it seems!). In short, social media makes the world go round for most marketers today.

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Douglas Wendt

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May 20, 2013

5 Steps to Launch Your New B2B Social Media Program

Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.

Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company:

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Bill Ross

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May 8, 2013

[Infographic] Complete Color Guide for Designers

May 8, 2013 | By | 10 Comments">10 Comments

The color choices that you make for your logo and brand are extremely important. Your audience will really feel differently because of the color combinations that you make. Therefore, the choice of colors for your brand should be more than just a personal preference.

Let’s take a quick look at this infographic to understand color, color relationships and their effects on its viewers.

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Peep Laja

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April 25, 2013

13 Unconventional Landing Page Strategies To Increase Conversions

April 25, 2013 | By | 2 Comments">2 Comments

We talk about creating high converting landing pagesgetting traffic that converts, and making the most out of your conversion points quite a bit here.

But what we don’t talk about are outside of the box landing page design strategies you can use to increase conversions right away.

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Alexander Kostrikov

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April 22, 2013

30 Design Tips on How to Increase Your Website Conversion

Small businesses, start-ups and franchises are all monetizing Facebook pages, but you can’t figure out how to do it yourself.

People buy under the influence of emotions. It is people who decide to make a purchase, that people click on the “order it now”, enter payment information in the field of the order form, etc. And all these people buy according to their own views.

Michael Fortin, one of the well-known experts on conversion improvement.

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Dennis Yu

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April 2, 2013

Why You Can’t Be In Sales

April 2, 2013 | By | 2 Comments">2 Comments

If you tell people that you’re in sales, they instantly distrust you.

So say that you’re an analyst, researcher, marketing manager, operations manager– ANYTHING but sales.

Even the words “business development” or “account executive” smack of sales. They imply that you’re a hunter and they’re the target.

  • It means that they treat you like a vendor
  • It means that your communication is treated with suspicion
  • It means that your phone calls are not returned

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Chris Horton

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March 25, 2013

Pinterest Users are Sales-Ready: Why Every Business Should Be On Pinterest

March 25, 2013 | By | 4 Comments">4 Comments

Is Pinterest the most sales actionable social network out there?

This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.

Click continue to hear what Ben had to say. It may surprise you…

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