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Social Media Marketing for Business

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Darnelle O’Brien

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March 18, 2015

Master Instagram With These 4 Clever Tactics

There’s no doubt the popularity of Instagram is on the rise. We saw a stat this week that 13% of all Internet users have an Instagram account. That’s too many fingers and toes to count, but that’s a big slice of potential audience.

With stats like that, it’s no wonder businesses are jumping on Instagram. But like any social platform, it takes time. A new social media account, with relatively low brand awareness needs time to build a quality audience. So if you’re motivated read on.
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Dennis Yu

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January 21, 2015

If You Want to Be a Successful Marketer, You Have to Make It about THEM

January 21, 2015 | By | No Comments">No Comments

You’re a busy small business marketer.
You’re no nonsense and care about sales– no time for fluff.

So you have post after post on the social networks trying to drive direct conversions.
Yet these don’t seem to work.

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Sue B Zimmerman

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July 9, 2014

10 Ways to Attract Your Ideal Customer on Instagram

I just organically grew an explosive interactive community on Instagram full of my ideal followers in 3 days. Instagram is more than just another place to keep your followers in the loop. It is platform that can really turbo-charge your brand whether you’ve been in business for years or are just starting out.

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Olivia Roat

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September 3, 2013

5 Brands That Are Doing Great Things on Instagram

September 3, 2013 | By | No Comments">No Comments

When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.

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Emily Cretella

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August 20, 2013

20 Best Tips For Brands on Instagram

August 20, 2013 | By | One Comment">One Comment

In between the lo-fi selfies, the gratuitous food porn and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and gain targeted followings on this visual social powerhouse. Brands like NikeStarbucksVictoria’s SecretOreo and more are developing Instagram-centric strategies and promotions that effectively tell their brand stories in a unique way – through image and (now) 15-second video.

In fact, MarketingProfs reports that 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network. That’s a 500% increase in users since last year, according to research from Simply Measured. (You can see the full list of the top brands on Instagram here.)

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Cas McCullough

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July 29, 2013

How to Make Your Users the Stars in Your Brand’s Show with Instagram Videos

My kids and I just returned from a 3000km road trip from Brisbane to the Snowy Mountains and back again.

Just as we were about to hit the road, Facebook announced the new video feature on Instagram – Instagram Video.

What a prime opportunity to road test (pardon the pun) this new feature!

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Scott Dylan

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July 26, 2013

5 Instagram Tips for Local Businesses

July 26, 2013 | By | 6 Comments">6 Comments

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Instagram has been the darling of social media for the last few years.

It’s a simple concept. The app allows anyone to create great looking digital photographs.

There are preset filters that can make even the most regular photo look unique and professional. People have really been drawn to the web app with more than 100 million users.

Anytime you get that many people in one place there will be businesses paying attention.

With Instagram, the real opportunity could be with how local businesses use the app.

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