You say inbound … I say content … Let’s call the whole thing off.
Lately I’ve been getting a lot of questions about the difference between content marketing and inbound marketing. Are they one in the same? Is one better than the other? Can you do one without the other?
Inbound marketing offers a revolutionary approach to marketing – one that can truly transform your business, and take you far beyond the limitations of traditional ‘interruption’ marketing. Here are five compelling reasons why you need to adopt it now:
Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.
Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company:
Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking.
In the best case, both landing pages and first dates are just the beginning of a wonderful, long-term arrangement. Bear with me, but let’s talk about how collecting data through landing pages is really a lot like the first time you go to dinner and movie with someone.
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