content Archives - Page 2 of 3 - Heyo Blog

May 20, 2013

5 Steps to Launch Your New B2B Social Media Program

May 20, 2013 | By Douglas Wendt | No Comments">No Comments

Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.

Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company:

By Amy Birch

May 1, 2013

Marketing Social Media

How to Use SnapChat as Part of Your Marketing Strategy

May 1, 2013 | By Amy Birch | No Comments">No Comments

What do you mean you haven’t heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue?

Let me fill you in. SnapChat is a relatively new app that is taking the world by storm. As of January 1^st 2013, over 50 million ‘snaps’, images or video, had been sent per day. So why is it so popular?

By Carolyn Edgecomb

April 30, 2013

Instagram Social Media

21 Stunning Examples of Businesses Using Instagram

April 30, 2013 | By Carolyn Edgecomb | 12 Comments">12 Comments

In the mobile age, there is nothing that your prospects crave more than visual stunning, creative, engaging content.

A great way to engage with customers is not only with social media but also with pictures. A picture is worth a thousands words (or likes).

What do you want your pictures to say about your brand?

By Maria Elena Duron

April 24, 2013

Marketing

Sell Your Brand through Storytelling

April 24, 2013 | By Maria Elena Duron | 4 Comments">4 Comments

What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source – you. Read More

By Angie Picardo

April 23, 2013

Email Marketing

Six Email Marketing Mistakes You’re Making, and How to Fix Them

April 23, 2013 | By Angie Picardo | No Comments">No Comments

Today, email marketing is a must. A solid campaign can help you gain customers, readers and promote your brand. But it’s also one of the easier marketing methods to screw up. Put “free” in your headline? You just likely triggered a spam filter. Just blindly sending emails in the hopes for a response? That’s a big no-no. Don’t worry, we’re here to help fine-tune your email campaign. Read More

By Cas McCullough

March 28, 2013

Content Marketing

The Content Marketing Cardiology Cycle that Could Save Your Business

March 28, 2013 | By Cas McCullough | No Comments">No Comments

Do you know what content marketing is and why it could save your business? If not, this post is for you.

Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, and marketing is merely a means to share that information so that the right people see it.

By Elisa Gabbert

March 19, 2013

Content Marketing

50 Things Every Content Marketer Should Know

March 19, 2013 | By Elisa Gabbert | One Comment">One Comment

Fancy yourself a content marketer, or want to become one?

Here’s a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the title on your business cards.

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