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Social Media Marketing for Business

business strategy Archives - Heyo Blog

Maria Elena Duron


January 29, 2015

7 Ways to Take Charge of Your Online Reviews

January 29, 2015 | By | 2 Comments">2 Comments

Social media is touted as the perfect conduit for word of mouth. And, it is. With speed, reach, consumer opinions, and choices, likes and dislikes are quickly communicated.  Understanding that word of mouth is a double-edged sword and can be both positive and negative. Managing the message takes preparedness on both fronts.

Most business and even marketing experts are ill equipped or prepared to actively manage reviews.  Many feel that there’s not much you can do to control reviews. Others have the misconception that managing reviews means crafting or buying fake reviews from review farms that provide no value to the business or end consumer.
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Emily Cretella


October 25, 2013

Is Content Marketing Really Inbound Marketing … or Vice Versa?

October 25, 2013 | By | One Comment">One Comment

You say inbound … I say content … Let’s call the whole thing off.

Lately I’ve been getting a lot of questions about the difference between content marketing and inbound marketing. Are they one in the same? Is one better than the other? Can you do one without the other?

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John Anyasor


August 23, 2013

Top 20 Blogs To Help You Become A Pinterest Expert

August 23, 2013 | By | 12 Comments">12 Comments

Image sharing sites seem to be all the rage these days. Pinterest has quickly become one of the top social media networks in the world. In fact, research shows that Pinterest has reached 10 million monthly visitors faster than any other individual site in history, and 85% of SMBs that have taken advantage of Pinterest saw an increase in their overall market reach.

The value of promoting your products and services on a thriving platform cannot be questioned. However, many business owners, big and small, are scrambling to figure out whether or not investing time in building an audience on Pinterest will give them a justifiable return-on-investment.

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Dennis Yu


August 14, 2013

Don’t Let the Robots Run Your Business

August 14, 2013 | By | 3 Comments">3 Comments

A robot can’t manage your Facebook page, choose the right apps, or even make recommendations on what you should do next.

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Rob Petersen


May 2, 2013

21 Companies Using Gamification to Get Better Business Results

 Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.

Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.

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