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Social Media Marketing for Business

Advertising Archives - Heyo Blog

Megan Ritter

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January 26, 2015

Clever Remarketing Tactics For Facebook Audiences

January 26, 2015 | By | No Comments">No Comments

In the modern age of social media marketing, it’s easier than ever to target incredibly specific audiences with your ads. Thanks to this technology, remarketing campaigns have become incredibly popular, allowing businesses to reach out to customers that they might have otherwise missed. Instead of delivering ads to a wide variety of people who may or may not be interested in what you have to offer, you can make sure that your message reaches the right viewers from the start.
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Abhinav Jain

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June 3, 2013

Why Video SEO Increases Traffic and Click Conversions

June 3, 2013 | By | 2 Comments">2 Comments

Video is acknowledged to be one of the most popular types of content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans alone have so far engaged themselves in billions of video-viewing sessions. And the population of video watchers is growing more and more every day.

With a great number of videos being watched online, this is a boon to Internet marketers and online businesses since they are aware that web video provides immense benefits, especially in terms of traffic and click conversions.

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Saman Kouretchian

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May 21, 2013

4 Reasons why Your Small Business Needs to be on YouTube

If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people.

When it comes to businesses talking about utilizing Social Media usually sites like Facebook and Twitter are quick to come up, but YouTube is often left off the short list. With the stats that I have listed above it is a mystery to me how more Small Businesses are not taking advantage of the great opportunity YouTube provides.

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Bill Ross

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April 19, 2013

Facebook: Best Days To Post, Segmented By Industry [Infographic]

April 19, 2013 | By | 9 Comments">9 Comments

Ever wonder what the best days to post on Facebook are? Well one thing to note is that each industry is different.

The infographic below by LinchpinSEO breaks out the best days to post on Facebook as it relates to each primary industry type. The graphic also includes stats for other Facebook metrics to help you increase engagement by posting during your users highest engagement peaks.

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Elizabeth A

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March 11, 2013

5 Steps to Establish a Mobile-Friendly Marketing Culture in Your Business

March 11, 2013 | By | No Comments">No Comments

You know your company can’t afford to ignore the rise of mobile technologies when it comes to marketing your products or services and to better understanding your customers.

But what do you do when your marketing department isn’t on board just yet? It’s a tricky issue because you’re talking about a serious shift in culture in order to make the most of the mobile opportunity. Here are five steps to get the right conversation started.

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David A. George

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August 16, 2012

11 Reasons Why a Fan Page on Facebook Will Help Your Business

August 16, 2012 | By | 17 Comments">17 Comments

Okay, so you know what a Facebook fan page is. Heck, you’re even a fan of a couple pages yourself.

But still you find yourself asking, how can a Facebook fan page  help my business, though?

I’m glad you asked! Facebook has provided something to business owners that is completely unprecedented. Before Facebook, businesses could only dream of viewing the individuals and demographics that make up their business’ fan base, then hyper target them for maximum effectiveness.

Read on to see how you can use these advantages to leverage profits for your business…

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Nathan

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February 22, 2012

New Facebook Ads Platform to be Released on February 29th

February 22, 2012 | By | 64 Comments">64 Comments

Facebook will be releasing a new ad platform on February 29th.

Peter Corbett of iStrategyLabs, said the following on Gigaom.com:

“The company expects the new ads to perform 40 to 80 percent better than its previous product”

Click continue to see the leaked documents for yourself…

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