How to Build Relationships in a B2B Environment [Infographic]
As digital marketers, we constantly prioritize product to consumer related communication. In fact, we often forget about the importance of building valuable business to business connections. Do B2B relationships translate into instant dollar signs? Not necessarily. But, building a reliable B2B network is crucial to long term success and job security.
Cultivate relationships that are mutually beneficial. It’s not necessarily about who you know, but what you know. Partner up with people who can offer you valuable insight, advice, and education. The best business owners are comfortable admitting their weaknesses, and looking towards industry professionals for a solution.
If you’re looking for out of the box solutions to B2B communication and relationship building, take these ideas for a spin. In addition, with all B2B communication, you must prioritize these three elements.
When applicable, personalize all B2B messages. Get to know your contacts on an individual basis, and don’t be afraid to occasionally build a friendship outside of work. When working closely with a B2B network of people, you want to cultivate relationships based on trust.
Don’t engage in too much small talk. Cut right to the chase, and provide some sort of value. Let’s say you’re at a networking event, and you meet someone who works in tech development. You’re the head of a marketing firm. Don’t waste too much time puffing your chest. Instead, cut right to the chase, and talk about what your firm can do for their company.
Stay consistent. Follow up regularly, and deliver what you promised. Keep up with deadlines, and don’t drift too far off topic. Remember, B2B connections should be mutually beneficial. Both parties should walk away with something of value.
Although B2C communication still holds the majority, B2B is equally as important. Link up with people who want to see your business grow. Don’t be selfish or stingy. Help others, and they will help you.