Social Media Marketing for Business

Facebook’s more than one billion active users equal an enormous captive and potentially lucrative audience for entrepreneurs. The promise of commerce on the platform, contudo, tem sido dificultada por programa falhos e felizmente extintos Créditos do Facebook.

A partir de setembro 13^th, Créditos foi substituída por moedas locais, ou apenas "Pagamentos,", Que é mais suave, mais rápido, easier and more flexible. Now if you want to buy something inside Facebook there are no extra steps like having to first purchase credits before using them to buy something else.

Parece loucura em retrospectiva, direito? People are used to seeing something they want and just buying it. Entrepreneurs count on that easy path to purchase to boost sales. Passos extras matar conversões-se as pessoas têm que pensar duas vezes, ou fazer mais esforço do que o necessário eles estão propensos a desaparecer antes de comprar.

Usando Pagamentos é fácil; it doesn’t look or feel like anything new or onerous. It’s just click a “Buy” button and use whatever currency you’re used to using on the Web: PayPal, um cartão de crédito ou um certificado de presente. Simples. Rápido. Familiar. Payments works across the globe too, with localized currencies. Anyone can sell anything directly to anyone else through the Social Network. We’ll call it, "A ascensão de Social Commerce".

Social commerce isn’t conducted from a central point. It’s distributed from the edges, viral and unobtrusive to the user experience. Like I said, people hate to learn new to do new things. The harder it is to learn, the greater the chance of failure. That’s why Payments is so important for buying and selling on Facebook.

Quando combinado com o Aplicativo Canvas totalmente integrado, Payments perfectly complements commerce initiatives inside of Facebook—you no longer have to push people to another site. Both the Canvas app and Payments quickly reach the global Facebook audience using the social graph. The two working in tandem make content commerce infinitely sharable, almost effortless. It’s true viral marketing and sales together.

Embora bem-intencionado, Credits slowed that process. It added an extra step on top of already complex problems like pricing in different currencies; ter de consultar o servidor de créditos e servidor do fornecedor para os preços em tempo real e desacelerou transações, para citar apenas alguns exemplos.

Pagamentos elimina esses obstáculos e oferece mais flexibilidade, tais como preços preciso (Créditos teve de ser arredondado para o mais próximo $ .10) and being able to price virtual goods appropriately for different markets. Say you’re selling a game here and somewhere overseas. Using Payments, preços podem ser modificados para maximizar os lucros aqui enquanto o alargamento da base de usuário com uma opção mais barata para outros mercados ao mesmo tempo.

Payments also provides a platform for buying and selling directly to and from one another other by using the social graph to accelerate audience and revenue growth. That’s going to encourage the development of a host of new businesses designed specifically for social commerce.

Nossa empresa, LittleCast launched at the same time Facebook was sunsetting Credits and transitioning to the Payments platform. It paves the way for the viral marketing and sales we count on to help video producers get better known. As soon as video is uploaded to LittleCast, we place an in-line media player directly into the producer’s Facebook Timeline. The video becomes visible in the producer’s friends’ and fans’ Newsfeeds, where they can watch a 30-second preview and immediately make a purchase—all without leaving Facebook. As users purchase, o conteúdo fica disponível para outros de Feeds de notícias dos compradores.

Pagamentos ajuda o público atingido "Buy", sem pensar muito e sem ter que deixar o local. Compra e venda de conteúdo de vídeo é agora rápido, sem costura, social e melhor de tudo, Os pagamentos representa uma nova oportunidade a não interromper o velho modo como as pessoas são utilizados para a realização de negócios.

ConheçaAmra Tareen

Amra Tareen is the CEO of LittleCast. Previously she founded AllVoices.com, was a partner at Sevin Rosen Funds, was a Director of Product Marketing at Ascend Communications, and was a part of the Global Leadership Development Program at Lucent. She has a BS in Electrical Engineering and Computer Science from University of New South Wales in Australia and an MBA from Harvard.