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Social Media Marketing for Business

Business Strategy Archives - Page 8 of 10 - Heyo Blog

Saman Kouretchian

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May 21, 2013

4 Reasons why Your Small Business Needs to be on YouTube

If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people.

When it comes to businesses talking about utilizing Social Media usually sites like Facebook and Twitter are quick to come up, but YouTube is often left off the short list. With the stats that I have listed above it is a mystery to me how more Small Businesses are not taking advantage of the great opportunity YouTube provides.

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David A. George

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May 14, 2013

Social Media Savvy: 7 Things Every Small Business Needs to Know

What if I told you…by the end of this article you WILL be a more savvy and effective solutions-provider, marketer, and communicator to your customers. How? …Because it’s all about empowering yourself to say exactly what you want to say to whomever you want to say it. And it’s more than just posting status updates and pictures of kittens.

It’s more than just increasing your business’s fan base and followers. Marketing studies show that customers are willing to pay a premium price, sometimes up to 20%, as long as the product or service you offer is coupled with the right things!

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John Beveridge

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May 7, 2013

Customer Retention As A Business Growth Strategy

Frederick Reichheld of Bain & Company found that the cost of acquiring a new customer is 6 to 7 times more than the cost of retaining an existing customer. Yet so many companies focus the majority of their time, energy and resources on acquiring new customers at the expense of retaining the customers that they already have.

Clearly the maturity stage of your business has an impact on your strategy; if you’re a new business, your focus should be on acquiring new customers. However, if you’re a more mature business that is focusing your strategy on customer acquisition, beware. You may be creating a problem.

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Rob Petersen

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May 2, 2013

21 Companies Using Gamification to Get Better Business Results

 Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.

Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.

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Chris Horton

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March 25, 2013

Pinterest Users are Sales-Ready: Why Every Business Should Be On Pinterest

March 25, 2013 | By | 4 Comments">4 Comments

Is Pinterest the most sales actionable social network out there?

This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.

Click continue to hear what Ben had to say. It may surprise you…

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Brad Friedman

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March 18, 2013

Use Your Smartphone To Run Your Entire Small Business [INFOGRAPHIC]

March 18, 2013 | By | One Comment">One Comment

The very creative people at Desk have put together a comprehensive Infographic detailing how one might run a business from a smartphone with thirteen different apps.

We use several of the apps mentioned ourselves but have mixed feels about running one’s entire business from a smartphone.

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Megan Totka

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March 5, 2013

5 Social Media Tips for Small Business

March 5, 2013 | By | 4 Comments">4 Comments

A major challenge for small businesses is figuring out how to properly market their brand without enlisting in the help of others.  This is where social media comes into play.  In fact, 70 percent of adult social networkers say they shop online, and 53 percent follow a brand.

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