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Social Media Marketing for Business

Content Marketing Archives - Page 6 of 6 - Heyo Blog

Matt Baglia
2

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June 7, 2013

Content MarketingInfographicsMarketing

The Digital Marketing Trio Of 2013

June 7, 2013 | By | 2 Comments">2 Comments

2013 will house some of the biggest growth spurts in digital marketing that we’ve ever seen. The number of social network users is growing astronomically.

There are now over 1 billion smartphone users on the planet and 175,000 new blogs born everyday. It’s clear that social, content, and mobile / SMS marketing are a key trio marketers will be focused on in 2013. Here are some fresh statistics to wet your whistle…

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Brian Kardon
1

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May 16, 2013

Content Marketing

Content Marketing Best Practices: 5 Tips for the Modern CMO

May 16, 2013 | By | One Comment">One Comment

I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. 

Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a marketer was wrong. I was analog in a digital world. I tended to be more creative than analytical. Content marketing was barely on my radar screen, let alone content marketing best practices.

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Cas McCullough
0

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March 28, 2013

Content Marketing

The Content Marketing Cardiology Cycle that Could Save Your Business

March 28, 2013 | By | No Comments">No Comments

Do you know what content marketing is and why it could save your business? If not, this post is for you.

Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, and marketing is merely a means to share that information so that the right people see it.

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Marcus Sheridan
6

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March 27, 2013

Content MarketingSEO

Local Business SEO + Content Marketing Strategies No One is Talking About

March 27, 2013 | By | 6 Comments">6 Comments

Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, the information that I’ve seen around the web on this subject of how to combine SEO with Content Marketing (Search Content Marketing) on the local level is seriously lacking. Read More

Elisa Gabbert
1

By

March 19, 2013

Content Marketing

50 Things Every Content Marketer Should Know

March 19, 2013 | By | One Comment">One Comment

Fancy yourself a content marketer, or want to become one?

Here’s a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the title on your business cards.

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