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Social Media Marketing for Business

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Therese Moten


October 18, 2016

The Complete Social Guide to Millennial Marketing

October 18, 2016 | By | One Comment">One Comment

It’s worth your time to develop a strategy for winning the business of millennials (18 to 34-year-olds) because they bring big bucks to the table — an estimated $200 billion annually. Catch their attention, win their trust, and your business stands to gain — big time.

The added value of finding ways to appeal to this generation and gain their trust is that they have an unprecedented level of engagement with their peers. Win them over and they’ll tell all their friends. It’s definitely worth your time to understand and engage with millennials.

But, your marketing messaging needs just the right touch to be successful. Millennials resist traditional advertising. You’ll need a game plan.


Millennials live in a digital world, which means your website and other aspects of your online marketing need to be in tune with them. It also means you can learn about them through digital engagement. Understanding customers and prospects is of critical importance to your marketing plan. Fortunately, if you pay attention, millennials will teach you to appeal to them!

So, let’s get started with five strategies guaranteed to head you in the right direction.

Elevate Mobile

Take a look around and you can easily see that millennials are practically hard-wired to their smartphones. Your marketing strategy needs to keep this in mind.

Do you use landing pages? If they’re not already, you need to optimize them for mobile. They need to load quickly and your call-to-action (CTA) needs to be bold and mobile-friendly.

Beyond that, you need to elevate your mobile engagement. Look for ways to be involved in their digital lives. As an example, a “mobile rewards network” called Kiip gives you a way to connect with millennials while they’re playing online games. Games reward players when they achieve a new level, for instance, and Kiip allows brands to sponsor the in-game reward.

It’s an example of a way to connect with millennials while they’re doing something they like to do, but it’s subtle and a better way to approach them than bombarding them with web ads that intrude on their activity.

Connect With The Connected

With a world of options for information and entertainment literally at their fingertips, millennials have learned to tune out traditional advertising. They’re online to meet their own needs and they don’t want interruptions.

Understand this and you will gain a great marketing opportunity.

Forget old-style outreach advertising. Instead, discover the people with online influence who millennials have come to trust. This will include YouTube personalities, podcasters, Instagrammers and bloggers. Most likely they are also millennials who have jumped onto the digital wave to amuse their peers or share their thoughts.

Given their huge audience, can you imagine how many millennials you can reach with just one mention of your product or service in these venues?

As affirmed in a recent study, and as no surprise to anyone, younger consumers are very much influenced by the opinions of their peers. Find ways to connect with those who have the attention of millennials and can get the buzz going about your business very quickly.

Social Sincerity

It’s not too difficult for a business to develop a social presence. But to reach millennials it’s important to properly engage. Remember, they’re a savvy bunch and resistant to being sold to. This is why it’s critical that they perceive your social involvement to be in their interest.

Make sure your YouTube, Twitter, Instagram and Facebook channels make those who engage with you there feel special. It could be said that millennials are the “me” generation, but really it’s basic psychology; no matter their age, you’re always going to do better if you can find ways to have your customers believe they’re special.

Here are some ideas that have been proven to work:

  • Contests
  • Loyalty programs
  • Featuring content from users
  • Sincere engagement with comments

As an example, many businesses have had great success with Instagram campaigns featuring photos taken by followers. An example is Apt2B, a Los Angeles-based furniture retailer. Their customers are encouraged to take pictures of the sofas and accessories they’ve purchased in their own apartment. Customers like it because they get to see how the product will look in an actual apartment instead of the showroom. And the customers who provide photos feel valued by the company that is sharing their contribution.


Be Authentic

Millennials may have tuned out traditional advertising, but that doesn’t mean they don’t want information. They value any information they deem to be authentic. Remember, they’re very tuned-in and don’t want to be conned.

Don’t bother trying for a hard sell, it won’t work. Instead, develop believable content. Be trustworthy. They’re actively looking for information that will entertain or inform them.

With a soft sell, you’re looking for opportunities to get your message to them in the context of experiences they already value and appreciate.

In today’s digital world, and especially when targeting millennials, you need to adapt your game to reach them where they are, through content they trust. If they perceive that your business understands and respects their core values, you’ll have them hooked.


Chipotle’s “Farmed and Dangerous” online video series did a great job with this.  An entertaining satire, the series featured a millennial sustainable farmer fighting a battle with big corporations.  Other than including the company’s mission statement, “food with integrity,” there was hardly any reference to the restaurant chain in the videos. Instead, Chipotle counted on consumers seeing the company as a healthy dining choice. Did millennials share the video through their social channels? You bet!

Involve Them

Lay’s “Do Us a Flavor” campaign is a great example of reaching millennials’ by involving them in the creation of products you want to sell to them.

Since 2012 in the U.S., annual campaigns have offered a $1 million prize and encouraged the public to suggest new flavors for potato chips. Outreach through various channels including Facebook and Twitter resulted in millions of submissions, each representing engagement with Frito-Lay.

Most companies can’t manage a promotion on that scale, but the take-away is that it helps to have a direct relationship with your audience and make business decisions based on input.

The Wrap-Up

What does it take to market to millennials? It’s pretty simple, really — the human touch. Authentic engagement will score high here. Engage with them to learn more about their wants, needs and desires  — then keep these in mind when developing your products or services and you’ll be ahead in today’s new marketing game.

About The Author: Therese is a web consultant specializing in internet and social marketing. In addition to working with clients to build their brands online, she enjoys learning and sharing all the latest tips in the fields of web design, online marketing and usability.

Jen Drumm


October 14, 2016

New Promotions From Live Nation, Gore-Tex and Fujifilm

October 14, 2016 | By | No Comments">No Comments

We know you love to see live examples of campaigns that are using Heyo’s technology, since they are the easiest way to understand how our platform works. They’re also great for inspiration as you start planning YOUR next campaign! So without further ado, here are some new campaigns from Live Nation, Gore-Tex and Fujifilm that are using Heyo’s platform technology.

Live Nation’s House of Blues Ticket Giveaway Sweepstakes

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Sweepstakes are a great way to grow your marketing database and drive awareness for your brand. Since they usually only require users to complete a quick registration form in order to enter, their barrier to entry is low, which means your chances of engagement are high. In this campaign, Live Nation is promoting the Grand Opening of a new House of Blues property by inviting people to enter for a chance to win 2 VIP tickets to the event. By promoting it across a variety of social channels, they’re driving campaign awareness while collecting email addresses at the same time! This sweepstakes was built on Heyo’s Self-Serve Platform and features mobile responsive design and social sharing.

Gore-Tex’s “Bad Weather, Good Day” #Hashtag Photo Contest 

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We’re seeing a lot of campaigns making use of #hashtag entry methods these days. They’re a great way to engage fans that are hanging out on Instagram or Twitter, and with Heyo’s Platform, you can build a campaign hub to serve as a home for all the content that is submitted for entry. In this promotion, Gore-Tex is inviting their fans to share photos using the hashtag #goretexday in order to be entered to win some Gore-Tex gear. No matter which way someone enters, their entry will appear in the gallery that lives on the brand’s Facebook page. Also built using Heyo’s Self-Serve Platform, this campaign features both direct and hashtag entry, mobile responsive design, and photo content moderation.

Fujifilm’s “Greatest American Roadtrip” Essay Contest

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Essay contests are a great way to gather valuable insights from your audience that you can use in future marketing efforts. They’re also a great way to bring your fans into the conversation for your brand.  In this campaign, Fujifilm is inviting their fans to share what they love about our country’s National Parks, for a chance to win a brand new camera! The entries give Fujifilm great information about their audience, which is always useful from a marketing standpoint. This campaign was also built using Heyo’s Self-Serve Platform and features mobile responsive design, essay content moderation and viral referral functionality.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm


October 6, 2016

Heyo’s Parent Company Votigo & Sprout Social Team Up in Exciting New Webinar :: Save Your Spot Today!

October 6, 2016 | By | No Comments">No Comments

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Save your spot today for this (free) webinar on October 13th!

Social media contests and sweepstakes are a great way to grow your email list and social followers while engaging and activating the followers you already have. They’re easy to launch and with the right call-to-action, are a super easy way to get your audience to participate in your brand’s conversation.

That’s why Votigo & Sprout Social have teamed up to present this webinar, to help you plan your next Social Media Contest or Sweepstakes. You’ll learn:

  • How contests and sweepstakes benefit both your brand and your consumer
  • Which kinds of promotions are best for different campaign objectives (ex: drive leads or curate content)
  • How to launch a new social media campaign
  • Best practices for promoting your contest or sweepstakes


We’re looking forward to ‘seeing’ you there!

-The Votigo Team

Andy Bell


October 3, 2016

7 Social Media Marketing Success Tips for Your Business

October 3, 2016 | By | One Comment">One Comment

The role of social media in our lives is no longer limited to just sharing your story and life events to everyone or getting in touch with your long-lost relatives or forgotten classmates from high school. Social media has extended its importance into the business industry. If you want to be successful with your business, social media plays a very important role in achieving this goal.


Social Media serves as an easy and accessible platform where you can market your business, get potential new customers, keep in touch with your local supporters and advertise your brand. For a small entrepreneur who has only started with their own business, it would be wise to dive into the world of social media and use its power to your full advantage.

Here are some tips on how to maximize social media as a marketing tool for your business:

  1. Be consistent – When you market your company, it is important that your brand voice is clear and consistent. Brand consistency plays a vital role in social media, as you want your company’s image to be consistent and similar throughout the multi-platform social media experience. Being consistent with the content of your social media posts strengthens recall of your brand name. You want your product to be easily identified by a specific tag-line or personality. An inability to maintain consistency in your social media accounts puts you at risk for losing the interest of your avid supporters, because they get confused with the content of your product or might find it unappealing.

  2. Social Media Marketing is Going Mobile–Almost all people use their smartphones when using social media. We live in a world where we can easily share events in real. Consumers can get access to products conveniently by just flipping through their smartphones. Use this channel as a marketing strategy to reach out to your current supporters and gain new customers.

  3. Engage with Social Media Influencers and Bloggers – Social media influencers and bloggers are people that have an established online reputation and have gained a large amount of followers. Once you have identified your social media influencers, it’s time to connect with them and start a conversation through the content that they are sharing. It is also important that you maintain your relationship with them by constantly following and engaging with them through the content that they share. Being constantly engaged with social media influencers and bloggers can increase the awareness of your brand, increase your reputation and popularity online and increase awareness or improve SEO traffic.

  1. Analyze Past Content to Improve Posts – Social media is an affordable platform where you can advertise your brand or product without having to spend a lot of money. To attract more followers though, the content of your social media should be engaging and interesting. Take time to review your previous posts in order to see what has and hasn’t worked, so that you can use that information to inform how you market yourself moving forward. Analyze what is missing on historic posts and use this as an opportunity to get more followers on your future posts. Maybe that post would have gotten more likes if you incorporated an interesting photo or video? Use trial and error to understand what will resonate the most with your followers.

  2. Use Social Updates to Write Blog Posts – A large number of business owners today have turned to blogging as another platform to market their brand or product. Blogging is worth your investment, since original online content is very important in creating your digital footprint and building your brand. Facebook, Twitter, Instagram and other social media platforms are important channels for your marketing strategy. Your blog posts can reach a large portion of your online audience through the use of viral tools like such as liking and sharing of posts through social media. In order to get unlimited mileage online, your blog should be well-written and include relatable content.

  3. Start an Employee Advocacy Program – Employees are known to be the biggest marketing asset your brand can have. Employee advocacy refers to the exposure that your employees generate for brands using their own online assets. This might include chat, email, forums, discussion, boards and of course, social media. The reach of your employees could possibly be beyond your own brand’s reach and beyond the platforms that you are currently on. To get more employees to promote your product through social media, you can give out incentives or perks that will reward them for being an ambassador of your brand.

  4. Find a balance between popularity and business–In order for your business to gain major followers, the content that you share on social media should be something that consumers can easily relate to in order to engage their interest. Make sure that your posts include a well-balanced blend of entertainment and business-oriented content. Keep things interesting and always make sure that you are consistent with your brand voice.

You do not need to be an expert of all the ins and outs of social media to be able to use it to its full potential as you promote your. Just follow some or all of the tips above and you will be able to maximize the social media channels to your brand’s advantage.


About the Author:  Andy Bell is an internet marketer, blogger and automation geek. He has reviewed various email automation services and other software, which you can find on his website.


Kristen Stack


September 29, 2016

6 Social Boo Boos That Limit Your Personal Brand

September 29, 2016 | By | 2 Comments">2 Comments

If you want to make a living off your personal brand, you must cultivate digital authority. Naturally, you need to own the blogging and social sphere, as this is where most influencers live. You must have a Facebook, Twitter, LinkedIn, etc. You should also have a home for all your unique content (cough, cough: blog.) Failure to master these platforms will stunt your digital growth.

redhead girl in red tartan dress with money on pink background.

In addition, the following social media boo boos will have you taking one step forward, three steps back. What’s the point of having a personal brand if you’re not making the most of every opportunity to engage? Run through this six point checklist, and make sure your efforts coincide.

1. Your ‘about me’ is comatose.

Keep it short and sweet. Be interesting, but don’t tell your life story. Remember, the thesaurus is your friend. Spice up your bio with unexpected verbiage or a tongue in cheek anecdote. For example, instead of calling yourself a “marketing specialist,” give “marketing groupie” a try. You want your brand to stand out. If your about me is blah, you’ll easily get lost in the mix. The words “specialist, guru, and consultant” are boring and overused.

2. Your profile photo is unrecognizable.

Stop trying to be someone you’re not. Here’s a great rule to follow when snapping a new profile pic. Would your friends and family immediately recognize that as you? If your mother was scrolling through Facebook, and saw that photo, would she instantly be like “There’s my son/daughter!” If your own mother thinks the photo is unrecognizable, everyone will.

Even on LinkedIn, your profile photo shouldn’t look stuffy. (Unless, for some reason, stuffy is your brand. In that case, rock the serious face.) Smile. Showcase your most natural self. Bottom line: make sure your mom knows it’s you. Don’t confuse your brand by using heavily filtered/altered pics.

3. You’ve got friends in low places.

If you went to my Facebook profile, and saw I was friends with one of America’s Most Wanted, you’d judge me. Don’t say you wouldn’t. In fact you might not want to do business with me — or even be my friend. Most people would avoid someone with an association like that. And, if they’re not  … might want to reconsider that friendship. On the other hand, if you’re aligning with key influencers, you’ll be considered an expert by association. Obviously it takes more than one social shout out, but if you constantly get retweeted by Seth Godin, you’re on the right track. More often than not, associate with digital thought leaders who will heighten your brand reputation.

4. You don’t know where your fans are.

Are you spending all your time on Twitter when Facebook boasts better engagement? Think carefully about how you divvy up your hours. Let’s be honest. You can’t equally commit 8 hours a day to each social platform. In fact, two might be pushing it. For this reason alone, know your audience. Where do they “live,” in a digital sense? In addition, find out what platform gives the best return. If thousands of your followers migrate to Instagram, but there’s no real way to quantify referral traffic or income from this source, look for an alternative. I recommend maintaining a primary social presence on one of the top platforms; and then maintaining 1-2 other sources.

5. You regurgitate content.

Do you always share blog posts that aren’t your own? Are you re-gramming like a fiend? Although it’s always good to spread the love, you still need to create your own unique content. The digital world needs your voice. Contribute original content on a weekly basis; at the very least. Keep your content marketing efforts fresh. On top of that, use social media to build a marketing web of communication. Promote your email marketing list on Twitter. Run a Facebook ad to grow your text marketing list. If all your channels are working together in one uniformed fashion, your efforts to grow your digital community will offer an exponential return.

6. You don’t follow 2-3 consistent brand themes.

If people know you as a personal trainer, but you regularly post about politics … might not be the best course of action. Everyone’s entitled to their opinion, but if you want to build a strong brand, you need to pick content themes. No one person can be an expert on 300 different topics. Attempting this does nothing for building authority. Do some soul searching. Ask yourself, “Where can I offer the most insight?” Pick 2-3 topics that showcase your talent and experience. Generally speaking, make sure these topics align or connect in some way. For example, I might pick branding, content marketing, and entrepreneurship as my three. Each one relates to the other. Don’t be too random. For example, if you’re trying to brand yourself as a cake decorating, oil changing, opera singing expert … you might have a hard time pulling off that trifecta.

Now here’s a question. Why social media? How do these digital platforms boost your personal brand?

  • You can engage in real time. Bonus: Some channels now allow you to go live with your content. This is yet another reason to use social media for brand building.
  • It’s like a “you” museum. Fans can get to know you at their own leisure.
  • The analytics are advanced. With Facebook specifically, you can see where your top followers live, how old they are, and what content they enjoy engaging with.
  • You can add and remove content as you please. Feel like an old post doesn’t represent you or your brand anymore? Go ahead and hit “delete.”

Remember, owning the internet doesn’t have to be difficult. But, if you’re not giving social communities a solid effort, you won’t ever build an engaged and loyal following. You’ll experience low brand interest. People won’t care about what you have to say, and your message most likely won’t be consistent. Your social community is counting on you for an above average effort; don’t let them down. Whip your social media prowess into shape by avoiding those six boo boos.

Jen Drumm


September 28, 2016

4 New Live Examples To Get Inspired By

September 28, 2016 | By | No Comments">No Comments

This week, we’ve got a handful of new promotions to share with you from brands that are located all over the world who are using Heyo’s Promotions Platform. As you’re starting to plan your next contest or sweepstakes, take a look at these ones to get inspired!


Spartan Race – Landing Page with Video 



Healthy HabitRandom Draw Sweepstakes in Greek.



Purity Organic  – Random Draw Sweepstakes With Countdown Clock.



Butcher Block Co  Random Draw Sweepstakes With Countdown Clock.


Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm


September 22, 2016

Unique New Promotions from Bahama Breeze and Air Canada

September 22, 2016 | By | No Comments">No Comments

It’s always fun to see how brands bring their campaigns to life in new and exciting ways. This week, we launched a few promotions with Bahama Breeze and Air Canada that do a great job of engaging their audiences with interesting user experiences.

Bahama Breeze: Rumtoberfest Instant Win Sweepstakes

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To promote the restaurant’s month-long Rumtoberfest celebration, Bahama Breeze launched a fun and engaging Instant Win Sweepstakes to drive awareness. This promotion was built using Heyo’s Self-Serve Platform, and also features a custom CRM integration, which creates a seamless database management solution for the brand.

Bahama Breeze: Pirate Personality Quiz

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To create an additional engagement opportunity for their audience and drive more awareness of the Rumtoberfest event, Bahama Breeze leveraged Heyo’s Personality Quiz App, also available on our Self-Serve Platform, to give their customers a fun and unique way to participate in the restaurant’s brand conversation.

Bahama Breeze: Rumtoberfest Photo Sweepstakes

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To round out its social marketing efforts in support of the Rumtoberfest celebration, Bahama Breeze also launched a photo sweepstakes for a chance to win a week-long Caribbean cruise. This promotion was also built using Votigo’s Self-Serve Platform and features #Hashtag entry, mobile responsive design, content moderation and social sharing. The combination of all three promotional experiences should do a great job at driving awareness of and participation in Rumtoberfest!

Air Canada Trivia Sweepstakes 

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Air Canada launched their ’14 Days to Win’ promotion  as a way to engage with and incentivize travel agents to book travel with the airline. The promotion was built by Votigo’s talented Full-Service Development Team and features multi-language display, custom trivia questions after registration, daily rotating prizes in the header, and dynamic message display based on the user’s answers.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.