February 23, 2016 | By Pam Neely | One Comment">One Comment
Want to know one of the fastest ways to boost results? It’s not getting a big budget increase. Or landing a partnership with an influencer. It’s improving your landing pages. The right landing page can spike results fast. Some landing page updates have resulted in a million dollars of extra sales. That’s right – $1 million dollars, all due to one simple landing page. Read More
October 22, 2015 | By Pam Neely | No Comments">No Comments
Email deliverability rates vary widely. The rough estimate is that as much as 30% of email messages don’t get delivered. That’s a hefty figure, but the upside is that if you can improve your email deliverability rates, you can significantly improve your email list responsiveness – by as much as 20%.
October 15, 2015 | By Pam Neely | One Comment">One Comment
List building is some of the most important marketing work you’ll ever do for your business. The trouble is, there are a lot of ways to screw it up. Check the roster below to see if you’re making any of these classic list building mistakes.
November 24, 2014 | By Pam Neely | No Comments">No Comments
Have you ever heard Jay Baer’s discussion about how email is like Madonna and Facebook is like Lady Gaga? It’s an interesting analysis of how what’s old is new again. It’s also a helpful mindset for developing a marketing strategy that leverages two of the biggest stars of digital marketing.
Here are the fundamentals of email vs. Facebook as Madonna vs. Gaga. Both do fundamentally the same thing: They help you to stay in front of your audience. Email has been doing this for decades, much like Madonna. Facebook is a relative newcomer with some different features, but is essentially the same thing – much like Lady Gaga.