April 12, 2013 | By Dennis Yu | 11 Comments">11 Comments
For the last 6 years I’ve run ads on Facebook (yes, all the way back to Facebook Flyers in early 2007), and it was fun to go head-to-head against traditional PPC players.
They would create hundreds and hundreds of ads meticulously over days, just like they’d do on AdWords, while I’d just create one ad in 10 minutes.
We’d wallop them every time.
April 2, 2013 | By Dennis Yu | 2 Comments">2 Comments
If you tell people that you’re in sales, they instantly distrust you.
So say that you’re an analyst, researcher, marketing manager, operations manager– ANYTHING but sales.
Even the words “business development” or “account executive” smack of sales. They imply that you’re a hunter and they’re the target.
February 19, 2013 | By Dennis Yu | 2 Comments">2 Comments
On Twitter, there is actually no such thing as an impression.
Not only is it not provided, but even twitter themselves doesn’t know if someone saw the tweet.
There are so many 3rd party tools for posting and reading that there’s no way for them to know.
And then there are the issues of fake twitter users, but that’s another story.
So the industry workaround here is to assume all followers saw the message.
February 1, 2013 | By Dennis Yu | 6 Comments">6 Comments
You havee probably heard of freetards and “wantrepreneurs”, people who want your services free or to haggle you to that point.
Pro tip– walk away. The clients who pay the most are the ones who are easiest to service. And it’s always the smallest clients that are the neediest.
January 10, 2013 | By Dennis Yu | 14 Comments">14 Comments
Ready to geek out with me?
For the first time, mobile/web wins– at 197 minutes per day versus 168 minutes. That would seem to be 6 hours per day, but it’s actually closer to 4, since most people have their phones while watching TV.