Website content. Killer content. Overlooked and undervalued by many. When embarking on a new website, it’s easy to get caught up in the aesthetics of what your website will look like. But in doing so, you forget the importance of what the site needs to say (and therefore do) for your business. And before our designers get their knickers in a knot – it’s the perfect balance of design AND killer website content that create a great website.

There’s a crafty knack to creating website copy that sings. So if you’re about to write (or in some cases re-write) your website copy, check out our top 3 tips to nailing your copy.

Use language we can all understand

To really connect with your audience, you need to use the language that potential clients are using in conversation and search queries. Have a think about how your clients refer to you. In conversation do they say they “may emails aren’t working” or do they say ” my emails are blacklisted and bouncing back due to SPF misconfiguration”?

The more technical you get, the less people are likely to understand what it is you can do for them. If you keep your language simple and to the point you’ll speak directly to your audience, in a language they understand.

It’s about them not you

People searching for your services want to know how you can help them.  So your home page needs to answer important questions like, ‘Can you help me with X?’ ‘Can you make X situation easier for me?’ and ‘Why should I choose you?’

Write down the questions your clients are asking and use them as a foundation for your website content. For example, if your clients are asking ‘I’m not sure if I need a physio – what do I do first?’ then use this as a basis for the heading on your services page and write a brief explanation in your own words as if you were speaking to a potential client.

Not enough vs. too much website content

Google rewards sites that are informative. But can penalise if you go overboard.

Too much website content and no-one will read on, not enough and your customers wont get the information they need and click away.

Remember: focus on how you can help your clients and then answer common questions people who need your service, ask. Feel you need to expand on areas, but don’t want to go overboard? Write a blog on that topic and then link to it for more information.

Meet Darnelle O’Brien

Darnelle is the Founder of The K.I.S.S Marketing Agency. Darnelle recognises that business owners eager to market their businesses, can be overwhelmed by so many strategy options.

She realised pretty quickly there was a genuine need to “Keep it Simple”. So in 2013, The K.I.S.S Marketing Agency was born. Together with her team Darnelle strives to deliver simple, yet effective marketing solutions for businesses.

Darnelle has over a decade of marketing experience in generating demand and creating buzz through all platforms. Her warm personality and “can do” attitude combined with her strength and passion for strategy, brand and digital, Darnelle ensures that all client briefs are realised in a timely and effective manner.

This time, do things a little different.