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Social Media Marketing for Business



November 18, 2012

3 Tactics to Drive Traffic, Leads, and Sales for Your Business

November 18, 2012 | By | 21 Comments">21 Comments

You probably already know that you need to generate traffic, create leads, and drive sales online.

What you want to know is a way to do it that actually works.

You want a fan page, mobile app, and website for your business that is so irresistable traffic can’t help but come pouring in.

You want persuasive marketing that drives that traffic towards quickly popping their email in your lead capture form on their way to grab all your products… (what if you could get them to bring their friends along too?!)

You, my friend, want a fan page, mobile app, and website that actually work.

Well, today is your lucky day. In a few moments you’ll know not only how to create a lead generating fan page tab, but you’ll learn how to quickly dominate your market before any of your competitors take notice.

You’re a small business with maybe 1-5 employees. Perhaps you used to work for yourself but you studied social media strategies and now work at a firm.

Meet Craig. He’s just like you. He used to work for himself but now does marketing and social media for Charbroil grills. He wants just one thing: traffic, leads, and sales (okay, maybe three)…

Create a lead generating fan page tab

I’m about to tell you something that’ll shock you. Facebook isn’t just for cute puppy faces, sleeping babies, and teenage girls that sing about Friday.  Close your jaw, keep reading.

To generate leads through Facebook, you’ve got to get hyper focused. The good news is, with 900m people on the platform, the waterfall of traffic is there. You just need to create the funnel that sends it all your way. So, lets get to the funnel building.

Craig wanted to create a custom tab on Facebook to drive leads. The problem was Craig didn’t have a bunch of money to throw at this, nor did he have time and energy to work with developers and designers.

The good news is, Craig didn’t need them…. (and you don’t either)

Through Heyo, Craig dragged and dropped together this custom Fan Page application consisting of a header image, a headline, social sharing widgets to drive exposure, an image of his product, and an email embed form.

The end product was an insanely smart lead capture page.

Get more traffic, leads, and sales

Now, you may think you can’t do this. You’re thinking, I don’t have time, I don’t know code, and I sure as heck don’t have the money to pay a developer! Craig thought the same thing until he found this and jumped in.

As you build out your own fan page tab, focus on drawing the users eye to your email opt in. Whether you use Aweber, Constant Contact, iContact, Get Response, Mailchimp, or some email marketing firm, they don’t matter unless you amass subscribes.

… and amass subscribers you will with this strategy. Boomski. That’s how you drive leads from Facebook.

Make your fan page tabs mobile and drive traffic

After Craig had success building out his fan page tab, he sensed a massive opportunity to leverage mobile marketing to drive sales.

He knew that mobile payments is predicted to hit $1 trillion dollars in 2013 and that more and more of his potential customers are on mobile devices.

He really didn’t want to miss out on this traffic. His strategy? Pure brilliance.

First, he made the tab he just created for the fan page viewable on a mobile device using this. Streamlining contests and content across social and mobile helps build incredible brand consistency and user habits.

Currently, Facebook doesn’t automatically show tabs on mobile devices. Jump in Heyo and we’ll instantly enable you to show your fan page tabs to your customers while they are on their mobile devices… (I know, its exciting!)

Second, he connected his twitter stream with the mobile app so mobile users could follow him on twitter and see his entire feed right in the mobile app. This helps drive Twitter followers you would have never attracted without a mobile strategy.

Lastly, he wanted to incentivize viewers through the mobile app through a deal contest. By using the deal app, he set up an incredibly effective 50% off coupon exclusive to mobile viewers!

Craig thought about hiring a development firm to build Charbroil a mobile app but was shocked when he got quotes back in the thousands. Using Heyo, he did it himself. Click here and you can too.

Build a sales generating landing page

Last week, Craig was reviewing his website analytics wondering what he was doing wrong. He worked so hard to get the website live, yet it wasn’t driving the results he wanted. Naturally, he was disappointed.

The reason? Well, its not Craig’s fault.

You were probably told your website needed to be busy, with tons of widgets, and buttons. The fact of the matter is, you want to build your entire website, from head to  toe, with a focus on what you want a viewer to do… (also called a CTA – call to action).

Like you, Craig cared about sales and revenue. The problem was, he didn’t know how to get started. He didn’t have developers to rely on and he didn’t know code himself. What he needed was something that just worked….. quick.


Craig ended up dragging and dropping a powerful landing page together using Heyo’s web builder. He focused on a strong headline, a succulent image, and an order now button that lets people check out and enter their CC right from the page.

Lastly, he pulled in a comment stream to build social proof and testimonials.

No matter what you’re selling online, you can copy this exact strategy. Headline, image, buy button, social proof.

Whether you are a speaker selling presentations, a body builder selling supplements, or a consultant selling services, the same strategy applies. It’s up to you to make a commitment to executing it.

With Heyo, you can execute this entire strategy in under 30 minutes. Remember to focus on a fan page tab that drives leads, a mobile app that drives traffic, and a landing page that drives sales.

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Your turn

Tell us what industry you’re in the comments below and we’ll give you examples of how you can use these 3 strategies in your own business.



Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.