One Critical Stat You Cannot Get From Twitter

On Twitter, there is actually no such thing as an impression.
Not only is it not provided, but even twitter themselves doesn’t know if someone saw the tweet.

There are so many 3rd party tools for posting and reading that there’s no way for them to know.
And then there are the issues of fake twitter users, but that’s another story.

So the industry workaround here is to assume all followers saw the message.

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