You’ve studied the books. You know consumers go through your store from left of the entrance, around the back, then down the right side.
You’ve got your best selling products on end caps. You even have the shiny objects placed neatly at checkout in hopes for an additional $1-$5 emotional purchase.
The problem is, none of this works if no one walks in your store in the first place. Naturally, you decide to spruce up your website to get more traffic.
“Expecting people to come to your website is expecting them to make an extra effort,” explains Janet Fouts, a social media coach. “They’re already on Facebook.”
Click continue to see how to instantly fill your retail store with eager buyers…