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Social Media Marketing for Business

optimization Archives - Heyo Blog

Rob Petersen


August 16, 2013

What is Social Media Optimization? 12 Tips to Make it Happen

August 16, 2013 | By | 19 Comments">19 Comments

You can’t be good or bad at social media; you can only be yourself.

Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.

Both work hand in glove.

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Abhinav Jain


May 31, 2013

5 On-page Optimization Strategies to Rank for Tricky Keywords

May 31, 2013 | By | 3 Comments">3 Comments

Search Engine Optimization (SEO) is a field that is constantly evolving. But how to do it is a question whose answer changes all the time for this particular field.

Things that worked before don’t work now, and hence – there can’t be a permanent guide to SEO.

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