A lot of people have been asking, What are the best kinds of apps to create for my Facebook Fan Page?
Answer: Great question! There’s 3 apps that you should definitely think about applying to your Fan Page. They’ll do 3 things:
1. Provide your customers with information
2. Allow you to increase your revenue, and
3. Gather information/help build your email marketing list.
And, pretty much every time, the next statement is Well, WHAT ARE THEY?
1. Make a Welcome tab
Now I know what you’re thinking – Isn’t there an ‘About’ section on Facebook already?
You’re exactly right, and you should include your contact information, store hours, and other pertinent info in that part.
BUT, this app is where you get to show off your business’ expertise. Whether you’re a retailer, restaurant, photographer, author – no matter what you do – use this tab to show beautiful pictures of your dining room or studio. Give snippets from your upcoming book, or clothing line.
Use this section as almost a teaser to the viewer, displaying the best work you have done. You can even include a Fan Gate here to help boost your social reach!
But don’t be unfair – offer the viewer something in exchange for their Like.
2. Build an Online Store tab
It’s time to start bringing in the big bucks, baby!
With over 1 Billion users on Facebook, the social network is the perfect place to have a storefront.
Use a Facebook tab/app to display your current product line, new artwork, let people listen to your music, they can even view your realty listings.
Keep the page clean and simple, you don’t want to distract your viewers from the main attraction. Also, make sure you include a BUY button in a prominent place – because after all, that is the bottom line, isn’t it?
3. Create an Email Capture/Contest form
If you haven’t started growing your email marketing list – DO IT NOW!
Email marketing is, by far, the most effective way to retain a running list of your customers and begin a relationship with their inbox.
And who doesn’t love winning? Some of the most successful social media campaigns belong to contests. Contests give you the ability to trade the viewers email address in exchange for a chance to win some awesome stuff!
Or, you can do things like offering a free download or e-book if someone signs up for your newsletter, blog, subscription list, etc.
Something to remember – don’t forget to add social sharing buttons to help entrants share this awesome opportunity with their own social networks.