In between the lo-fi selfies, the gratuitous food porn and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and gain targeted followings on this visual social powerhouse. Brands like Nike, Starbucks, Victoria’s Secret, Oreo and more are developing Instagram-centric strategies and promotions that effectively tell their brand stories in a unique way – through image and (now) 15-second video.
In fact, MarketingProfs reports that 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network. That’s a 500% increase in users since last year, according to research from Simply Measured. (You can see the full list of the top brands on Instagram here.)