Image Image Image Image Image Image Image Image Image

Social Media Marketing for Business

digital Archives - Heyo Blog

Chris Horton


July 25, 2013

New Study: The Widening Digital Gap between the Consumer and Marketer

July 25, 2013 | By | No Comments">No Comments

The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach. Such is the case with a newly released study by the Economist Intelligence Unit (EIU) and Lyris analyzing the differing perceptions among marketing executives and consumers regarding the effectiveness of various marketing channels.

The study finds significant gaps in perception regarding how consumers prefer to engage with brands, what influences their purchase decisions, and how they view privacy. It also highlights an emerging trend in marketing: the mass adoption of the internet, mobile and social is creating a tech-savvy consumer that has an almost organic relationship with technology.

Read More

Last updated by at .