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Social Media Marketing for Business

design Archives - Heyo Blog

Christina Sullivan

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February 2, 2015

6 Ways to Give Your Website a Visual Refresh

For plenty of small businesses, the design of your website may be towards the bottom on your list of priorities. It’s fully functional and gets the job done – so why spend valuable time on the design when you have so many other things to tackle? How’s this for a reason:

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Dave Schneider

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January 30, 2015

5 Ways To Prioritize Features Your Customers Request

January 30, 2015 | By | 3 Comments">3 Comments

Customers always seem to want new things.

And if you’re like me, you always want to give it to them.

It’s part of good customer service, and we know that great customer service drives referral marketing.

However, chances are you have some degree of limited resources, and you cannot give them everything they want immediately.
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Peter Snowden

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July 3, 2013

5 Ways to Make Business Card Logos Pop

Though they may realize the importance of logos, some business owners ignore the ramifications of even small changes to the design of the business card logos.

For example, the Harvard Business Review found consumers directly associate a symmetrical logo with ethical business practices. Besides keeping your logo in proportion, here are five ways you can ensure your business card logo stands out and sends the right message on your business card.

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Jasmine Henry

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March 14, 2013

5 Reasons Why Landing Pages Are Like a First Date

March 14, 2013 | By | No Comments">No Comments

Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking.

In the best case, both landing pages and first dates are just the beginning of a wonderful, long-term arrangement. Bear with me, but let’s talk about how collecting data through landing pages is really a lot like the first time you go to dinner and movie with someone.

They’ve got much more in common than you think.

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Elizabeth A

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March 11, 2013

5 Steps to Establish a Mobile-Friendly Marketing Culture in Your Business

March 11, 2013 | By | No Comments">No Comments

You know your company can’t afford to ignore the rise of mobile technologies when it comes to marketing your products or services and to better understanding your customers.

But what do you do when your marketing department isn’t on board just yet? It’s a tricky issue because you’re talking about a serious shift in culture in order to make the most of the mobile opportunity. Here are five steps to get the right conversation started.

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David A. George

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January 22, 2013

The 3 F’s of Incredible Landing Page Design that Sells

January 22, 2013 | By | 7 Comments">7 Comments

Think with me for a second about the last website you visited.

Why did you go there in the first place? And what did you end up actually doing?

Websites today are like Golden Corral –  there’s all that gorgeous food, but if you eat too much, you’ll get an ulcer.

  • Too many buttons (not to mention a million social sharing widgets)
  • Lots of distractions and shiny objects
  • Lots of clutter – coupons, meet the team, product page, company info, shopping cart

People are getting tired of the mess. Today, it’s all about giving the visitor an incredible user experience when they land on your page. So it’s time we all take a step back, breathe deep, and rethink our landing page designs.

Read more to learn how the 3 F’s of landing page design can radically retain your website visitors and increase your conversion rates…

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