How Exceptional Customer Care Drives Word of Mouth Marketing

There are few things that can make someone happier than genuine surprise. Whether that’s one of your best friends bringing your favorite cookies after you get a promotion, or if it’s simply a letter of encouragement from someone close to you when you are going through rough times.

Personally, those are some of the memories that stick out to me the most about the individuals I consider dear to my heart. To put a cliché quote behind it, “it’s not what they did or said, but how they made you feel.”

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