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color Archives - Heyo Blog

Darnelle O’Brien

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May 6, 2015

The Role of Color in Brand

If you’re wondering what color to use with your brand or which color to paint the office, think carefully because the colors you choose can affect your ability to achieve your goals.

There’s been a lot written about color psychology, some proven hypotheses and some mere hunches. What we do know is; color can greatly effect human emotion and behavior.
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Bill Ross

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May 8, 2013

[Infographic] Complete Color Guide for Designers

May 8, 2013 | By | 10 Comments">10 Comments

The color choices that you make for your logo and brand are extremely important. Your audience will really feel differently because of the color combinations that you make. Therefore, the choice of colors for your brand should be more than just a personal preference.

Let’s take a quick look at this infographic to understand color, color relationships and their effects on its viewers.

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