June 5, 2013 | By Bob Al-Greene | 3 Comments">3 Comments
We’ve all sat through meetings that are teeming with digital marketing buzzwords. Optimization! Synergy! Collaboration! Engagement! While some marketing buzzwords actually have substance (i.e. big data), many people use (and overuse) digital marketing buzzwords just to try to sound smart, when in fact, they have no idea what’s going on.
May 24, 2013 | By Nathan | 3 Comments">3 Comments
You’ve probably spent significant time reading through books like: “Words that Sell”, “More Words That Sell”, “How to Win Friends and Influence People”, and a handfull of other books where you feel, by reading, you’ll stumble across a holy grail combination that magically leads to marketing success.
Well, it’s never that easy. The good news is that identifying the words that increase conversion rates the most is not a shot in the dark. Marketers have been executing A/B tests for years and patterns have emerged that you can take advantage of. Most people think they are immune to “powerful words”, but it holds true that the persuasive power of certain words does indeed shift behaviors no matter how stubborn the person.
