January 17, 2014 | By Jasmine Henry | One Comment">One Comment
2011 was the year of social media, 2012 was the year of content marketing, and 2013 was the year where these two factors convened. But what does 2014 hold in store for inbound marketing professionals?
June 25, 2013 | By Destinee Cushing | 3 Comments">3 Comments
Living on a college budget has conditioned me to always keep an eye out for anything free that will help me accomplish my goals. Well, data visualization is a specialty of mine, so I’ve pulled together a list of free data visualization tools with a wide variety of uses and applications.
Every tool reviewed in this post came from Annie Cushing’s Must-Have Tools Google doc under the Data Visualization tab. The Google doc has fourteen tabs of amazing tools covering all the bases of internet marketing, so definitely check it out.
June 11, 2013 | By Lattice Engines | No Comments">No Comments
Every day, 2.5 quintillion bytes of data are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, the costs associated may surprise you.
A recent infographic created by Lattice Engines reveals that 88% of marketing teams are missing out on business opportunities due to inadequate information. Of those surveyed, 24.5% felt challenged by the data and the time it takes to research, while the rest of the respondents were either ill-equipped or not interested in correctly handling the influx of data.
