Social Media Marketing for Business

Would you like to make sure that any time someone shares your article on Facebook that your Page or Profile is linked to that article?

Facebook’s Author Tags are GREAT way to grow your Page or your profile Following if you are regularly blogging. You can see that when you have Author Tags enabled, any article that is shared from your blog automatically pulls in a link to your Facebook Page or your Profile (you can specify) along with the article.

If you have Author Tags set up for your personal profile, when someone mouses over your name within the post, they can Follow you on Facebook right from the post.  If you have it set up to link to your Facebook Page, someone can Like your Page.

There are two ways to do set up Facebook Author Tags (aka Authorship) and I show both ways in this quick video.

Setting up Author Tags with the Yoast WordPress Plugin

If you have the Yoast SEO WordPress plugin, you can do it in 3 easy steps.

1. Go to the SEO Plugin menu in WordPress and select Social.  Then select Facebook from the tabs area.  Check the box labeled Add Open Graph meta data

2.  In the Users section of WordPress, make sure each author on your blog has the Facebook link they want associated with their name in their profile

3.  If the User is linking to their personal profile, make sure they have the Follow button enabled in Facebook.

Go to the drop down menu in the upper right corner and select Settings, then navigate to Follower settings and make sure it’s set to Everybody.  Remember you can always control your privacy on Facebook.

Setting Up Facebook Author Tags with Code

If you need to set up Author Tags manually or you aren’t able to use the Yoast plugin for some reason, you can just add a couple lines of code to your site.

Add these lines of code into your website either in the Header area or on individual articles (make sure you add your exact profile link or Page link)
<meta property=”article:author” content=”https://www.facebook.com/yourprofilename” />

<meta property=”article:publisher” content=”https://www.facebook.com/yourpagename” />

Debugging Author Tags

I found that it took a while for the Author Tags to actually show up on my site properly and it took a bunch of running articles through the Facebook Debugger to see what was going on.

Running an article through the Debugger also helps to get the right image pulled in and other things that can be wrong with an article or link that you are sharing.  All you need to do is add the link to the Debugger and select Fetch new scrape information.

Then what happens is you get all the data that Facebook is finding and a preview of how the article will look when it’s shared.

You can then look at how the article displays and see if it’s right.  If it’s not right, it can be a process of finding out where the tags are wrong, maybe it’s a different plugin or your theme that is messing with the meta data.  Troubleshooting this issue is beyond the scope of this article, but I can highly recommend connecting with Yoast support and they can help if you have the Pro version rather than the free version of the plugin.

Here are some great reference articles that you can use to learn more.

• http://www.thesocialmediahat.com/news/facebook-adds-authorship-bloggers-take-note-06192015
• http://www.wpbeginner.com/wp-tutorials/how-to-add-facebook-author-tag-in-wordpress/
• http://kb.yoast.com/article/266-facebook-author-tags

If you are having issues with getting the tags working properly, I highly recommend reading through the comments in the Social Media Hat article on Author Tags, Mike Allton does a great job answering a variety of questions.

Meet Andrea Vahl

Andrea is a Social Media Consultant and Speaker who is passionate about helping small businesses understand and leverage the power of social media to actually grow their business. She co-authored the book "Facebook Marketing All-in-One for Dummies" and was the Community Manager for Social Media Examiner for over two years. She also doubles as Grandma Mary – Social Media Edutainer, but more about her later. Andrea co-founded the Social Media Manager School, an online training course that has helped over 500 students learn how to start their own business as a social media manager or consultant.