How Businesses Use Picture Messaging to Increase Brand Loyalty
Pictures really are worth a thousand words. Think of it this way. Which campaign would garner more attention: a text only offer or a text offer with an eye-catching image? We live in the age of impatience.
People don’t want to spend 60 seconds reading a 100 word blurb touting a special promo. Instead, they’d prefer to glance at an image, instantly know what’s going on, and act accordingly. Think about it. When was the last time you read the fine print underneath a splashy retail ad? You just want to know the offer, and how you can redeem.
Picture messaging is the new time saver. MMS easily helps set you apart from your competition.
Check out these sample campaigns.
Fire out a new product alert.
Alert customers about a new product hitting the shelves. In addition to a first-to-know announcement, offer an exclusive promo code for text subscribers.
Snap a photo of your staff in action.
Maybe you’re hosting an office Christmas party, and want your text subscribers to have a sneak peek. Text out a funny photo of Suzie in HR dressed as Rudolph, or Danny the VP trimming the tree.
Run a “caption this” contest.
Subscribers will love the chance to interact with your brand and staff. Run this as a photo contest: Fire out an image, and have subscribers text back in caption ideas. If you don’t want to waste text messages, direct recipients to a social media page, and take submission requests via that platform.
Keep it simple with a mobile offer.
Not looking to step too far outside the norm, but still want to use pictures to seal the deal? Fire out a text promo and attach an image for that extra sellability.
Now, you may ask: how exactly does picture messaging increase brand loyalty? Well, to start there is something called top-of-mind awareness. How many times have you quickly glanced at something, not thought much of it, but remembered it later? This is where picture messaging comes in.
Here are some general rules to follow when firing out picture messages.
- It goes without saying, make sure the content is appropriate. No nudity, drug related images, offensive language, gambling, etc.
- Make sure your image is branded in some way. Whether there is a logo, brand colors, a team member in uniform, you want to make sure text subscribers know who the message is coming from.
- For the most part, all picture messages should still include a valuable offer. Reward your text subscribers for their regular engagement.
Outside of these best practices, take creative liberties with your text marketing campaign.
Let us know what you think!
Have you gotten creative with your own text marketing campaign or been on the receiving end of one? If you have any questions or comments, we’d love to hear from you below!