Social Media Marketing for Business

Facebook’s more than one billion active users equal an enormous captive and potentially lucrative audience for entrepreneurs. The promise of commerce on the platform, 然而, 已经阻碍了Facebook的缺陷，幸好现在已经不存在积分计划.

截至九月 13^日, 积分换成当地货币, 或只是“付款,“这是顺畅, 快点, easier and more flexible. Now if you want to buy something inside Facebook there are no extra steps like having to first purchase credits before using them to buy something else.

听起来很疯狂事后, 权? People are used to seeing something they want and just buying it. Entrepreneurs count on that easy path to purchase to boost sales. 额外的步骤杀的转换，如果人们不得不三思而后行, 或作出更多的努力比必要的他们很可能在购买前消失.

使用支付易; it doesn’t look or feel like anything new or onerous. It’s just click a “Buy” button and use whatever currency you’re used to using on the Web: 贝宝, 信用卡或礼券. 简单. 快. Familiar. Payments works across the globe too, with localized currencies. Anyone can sell anything directly to anyone else through the Social Network. We’ll call it, “社交商务的兴起。”

Social commerce isn’t conducted from a central point. It’s distributed from the edges, viral and unobtrusive to the user experience. Like I said, people hate to learn new to do new things. The harder it is to learn, the greater the chance of failure. That’s why Payments is so important for buying and selling on Facebook.

如果再加上紧密集成的画布应用, Payments perfectly complements commerce initiatives inside of Facebook—you no longer have to push people to another site. Both the Canvas app and Payments quickly reach the global Facebook audience using the social graph. The two working in tandem make content commerce infinitely sharable, almost effortless. It’s true viral marketing and sales together.

虽然用心良苦, Credits slowed that process. It added an extra step on top of already complex problems like pricing in different currencies; 具有轮询币服务器和供应商的服务器实时定价和减慢交易, 仅举几个例子.

支付消除这些障碍，并提供更多的灵活性, 如精确的定价 (币不得不被四舍五入到最近的 $ .10) and being able to price virtual goods appropriately for different markets. Say you’re selling a game here and somewhere overseas. Using Payments, 定价可以进行修改，以使利润最大化这里同时扩大一个不太昂贵的选择对于其他市场的用户群在同一时间.

Payments also provides a platform for buying and selling directly to and from one another other by using the social graph to accelerate audience and revenue growth. That’s going to encourage the development of a host of new businesses designed specifically for social commerce.

我们公司, LittleCast launched at the same time Facebook was sunsetting Credits and transitioning to the Payments platform. It paves the way for the viral marketing and sales we count on to help video producers get better known. As soon as video is uploaded to LittleCast, we place an in-line media player directly into the producer’s Facebook Timeline. The video becomes visible in the producer’s friends’ and fans’ Newsfeeds, where they can watch a 30-second preview and immediately make a purchase—all without leaving Facebook. As users purchase, 内容可用他人从买家的News Feeds.

付款帮助观众打“买入”没有想太多，也不必离开网站. 销售和购买视频内容，现在快, 无缝, 社会和最重要的, 付款代表不破坏旧的方式人们用来开展业务的新机遇.

见面Amra Tareen

Amra Tareen is the CEO of LittleCast. Previously she founded AllVoices.com, was a partner at Sevin Rosen Funds, was a Director of Product Marketing at Ascend Communications, and was a part of the Global Leadership Development Program at Lucent. She has a BS in Electrical Engineering and Computer Science from University of New South Wales in Australia and an MBA from Harvard.