Social Media Marketing for Business

Facebook’s more than one billion active users equal an enormous captive and potentially lucrative audience for entrepreneurs. The promise of commerce on the platform, cependant, a été entravée par le programme Crédits erronées et, heureusement, aujourd'hui disparus Facebook.

En Septembre 13^e, Crédits a été remplacé par monnaies locales, ou seulement «Paiements,», Qui est plus lisse, plus vite, easier and more flexible. Now if you want to buy something inside Facebook there are no extra steps like having to first purchase credits before using them to buy something else.

Semble fou recul, droit? People are used to seeing something they want and just buying it. Entrepreneurs count on that easy path to purchase to boost sales. Des mesures supplémentaires tuer conversions si les gens doivent réfléchir à deux fois, ou faire plus d'efforts que nécessaire ils sont susceptibles de disparaître avant d'acheter.

L'utilisation des paiements est facile; it doesn’t look or feel like anything new or onerous. It’s just click a “Buy” button and use whatever currency you’re used to using on the Web: PayPal, une carte de crédit ou un chèque-cadeau. Simple. Rapide. Familiar. Payments works across the globe too, with localized currencies. Anyone can sell anything directly to anyone else through the Social Network. We’ll call it, «La montée de commerce social."

Social commerce isn’t conducted from a central point. It’s distributed from the edges, viral and unobtrusive to the user experience. Like I said, people hate to learn new to do new things. The harder it is to learn, the greater the chance of failure. That’s why Payments is so important for buying and selling on Facebook.

Couplé avec l'application Toile étroitement intégré, Payments perfectly complements commerce initiatives inside of Facebook—you no longer have to push people to another site. Both the Canvas app and Payments quickly reach the global Facebook audience using the social graph. The two working in tandem make content commerce infinitely sharable, almost effortless. It’s true viral marketing and sales together.

Bien que bien intentionnée, Credits slowed that process. It added an extra step on top of already complex problems like pricing in different currencies; ayant pour interroger le serveur de crédits et le serveur du fournisseur pour les prix en temps réel et ralenti les transactions, pour ne citer que quelques exemples.

Paiements élimine ces obstacles et fournit plus de flexibilité, telles que la tarification précise (Crédits devaient être arrondis à la $ .10) and being able to price virtual goods appropriately for different markets. Say you’re selling a game here and somewhere overseas. Using Payments, prix peut être modifié pour maximiser les profits ici tout en élargissant la base de l'utilisateur avec une option moins coûteuse pour d'autres marchés en même temps.

Payments also provides a platform for buying and selling directly to and from one another other by using the social graph to accelerate audience and revenue growth. That’s going to encourage the development of a host of new businesses designed specifically for social commerce.

Notre entreprise, LittleCast launched at the same time Facebook was sunsetting Credits and transitioning to the Payments platform. It paves the way for the viral marketing and sales we count on to help video producers get better known. As soon as video is uploaded to LittleCast, we place an in-line media player directly into the producer’s Facebook Timeline. The video becomes visible in the producer’s friends’ and fans’ Newsfeeds, where they can watch a 30-second preview and immediately make a purchase—all without leaving Facebook. As users purchase, le contenu devient disponible pour les autres de communiqués de flux des acheteurs.

Paiements aide le public touché "Acheter" sans trop réfléchir et sans avoir à quitter le site. Vendre et acheter du contenu vidéo est désormais rapide, sans couture, sociale et le meilleur de tous, Paiements représente une nouvelle opportunité qui ne perturbe pas l'ancien façon dont les gens sont utilisés pour la conduite des affaires.

RencontrerAmra Tareen

Amra Tareen is the CEO of LittleCast. Previously she founded AllVoices.com, was a partner at Sevin Rosen Funds, was a Director of Product Marketing at Ascend Communications, and was a part of the Global Leadership Development Program at Lucent. She has a BS in Electrical Engineering and Computer Science from University of New South Wales in Australia and an MBA from Harvard.