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Social Media Marketing for Business

Jen Drumm


September 13, 2016

Exciting New Promotions from State Farm, Pringles and The Co-Operators

September 13, 2016 | By | One Comment">One Comment

UGC Contests and Quiz Campaigns are a great way to engage your audience and drive meaningful brand conversation and awareness. Here are three brand-new promotions from State Farm, Pringles and The Co-Operators to help inspire you as you start planning your next promotion.



State Farm “Neighborhood Assist” Custom Contest

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The State Farm Neighborhood Assist Program helps worthwhile nonprofit organizations across the US by offering $25,000 grants for neighborhood projects that specifically benefit either education, safety or community development. This year, the insurance brand is inviting people to apply for that grant by sharing a story about why their chosen organization is so deserving of the reward. This contest was built by Heyo’s talented full-service development team and features a custom submission countdown clock, photo upload and fully responsive design.



Pringles “Battle of the Cans” Video Contest 

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Pringles is all about school spirit! And this Fall, they’re inviting marching bands from across the country to submit a video featuring a killer drumline solo (using Pringles cans of course!) for a chance to win one of 16 $1,000 high school band booster donations.  Also built by Heyo’s full-service development team, this contest features Instagram, Twitter & Direct Upload options, a head-to-head voting gallery and fully responsive design.



The Co-Operators “Name Our Neighbours” Quiz Campaign

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Canadian insurance company The Co-Operators is about to release a new TV commercial, and with the help of Heyo’s Quiz Application, they’re allowing their customers to participate in the process of naming all the starring characters! This is a great example of how to bring your audience into the larger conversation for your brand, and make them feel like they are part of the overall brand experience. Built by Heyo’s full-service development team, this campaign features technology that requires all users to watch all of the video before proceeding (in order to maximize brand engagement), custom registration flow and fully responsive design.



Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm