March 13, 2013 | By Daniel Scocco | One Comment">One Comment
Today I wanna talk about mental price barriers.
Human beings tend to have very clear patterns when analyzing things (not necessarily rational patterns), and the price of products and services is no exception.
March 12, 2013 | By Pam Dyer | 35 Comments">35 Comments
Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.
Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your social media marketing efforts.
March 11, 2013 | By Elizabeth A | No Comments">No Comments
You know your company can’t afford to ignore the rise of mobile technologies when it comes to marketing your products or services and to better understanding your customers.
But what do you do when your marketing department isn’t on board just yet? It’s a tricky issue because you’re talking about a serious shift in culture in order to make the most of the mobile opportunity. Here are five steps to get the right conversation started.
March 8, 2013 | By Jeffrey Vocell | 8 Comments">8 Comments
According to a GlobalWebIndex report, Google+ is now the second most used social platform, beating even Twitter and LinkedIn.
While there has been a lot of discussion about the data behind GlobalWebIndex’s study it shows that Google+ is a platform that marketers cannot ignore. It’s so important for search rankings, content and more that we’re better off jumping in early.
March 6, 2013 | By Rob Petersen | 9 Comments">9 Comments
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove the ROI of it.
A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?
March 5, 2013 | By Megan Totka | 4 Comments">4 Comments
A major challenge for small businesses is figuring out how to properly market their brand without enlisting in the help of others. This is where social media comes into play. In fact, 70 percent of adult social networkers say they shop online, and 53 percent follow a brand.
March 4, 2013 | By Nikko Marasigan | No Comments">No Comments
According to digital business analytics company comScore, there are over 100 million smartphone users in the United States alone as of early this year. In conjunction with that staggering figure, experts estimate that 68.6 million people do their shopping on their smartphones.
The results are evident. Mobile marketing poses a bright future for marketing for small businesses.
