March 22, 2016 | By Jane Hurst | No Comments">No Comments
When you are a business owner, one of your biggest concern is how other businesses are doing. There is a fine line to walk here. In one sense, you want them to do well, because it helps the community and you want to support other local businesses. But, at the same time, you want to know that your business is doing even better. If it isn’t, you need to find ways to make it better.
March 17, 2016 | By Chris Riegger | No Comments">No Comments
FACT: Marketing your product or service online is a numbers game.
No matter who you are as a business (e-commerce site, retail store, app developer, etc.), if you’re going to be marketing your business online, and especially if you’re going to be investing in paid advertising, you need to understand this very basic but important principle. Some will say that this is an oversimplification and that it doesn’t pay enough respect to the human aspects of making a purchase online (desire, emotion, trust, etc.). They’re right. But to really understand and internalize a principle, I find it helps to simplify…even to a near insane degree.
March 15, 2016 | By Nick Rojas | 3 Comments">3 Comments
As a small-business owner, you know all about the “time = money” equation. You’ve spent hundreds of hours doing work to avoid paying someone else for it (and often gathering less than minimum wage yourself!)
March 3, 2016 | By Joyce Mason | No Comments">No Comments
Design trends are timeless – they span several years to a decade depending on how well they’re received by the audience. However, in recent years, with the rapid development in technology, design trends are quickly changing with users’ interest. Businesses give top priority to the look of their website in order to gain a competitive advantage and attract more users.
February 25, 2016 | By Vivek Patel | No Comments">No Comments
Every year, the number of social media channels is multiplying. And, each one of them caters to a different audience and engages them in a different way. The way people interact on each of these platforms is unique. But, to harness the potential of social media marketing, you first need to have an effective social media campaign.
February 23, 2016 | By Pam Neely | One Comment">One Comment
Want to know one of the fastest ways to boost results? It’s not getting a big budget increase. Or landing a partnership with an influencer. It’s improving your landing pages. The right landing page can spike results fast. Some landing page updates have resulted in a million dollars of extra sales. That’s right – $1 million dollars, all due to one simple landing page. Read More
February 18, 2016 | By Brad Friedman | No Comments">No Comments
As the end of the business year quickly approaches it’s time to step away from the computer, reflect on the current state of digital marketing in 2015, and come up with a strategic plan of action to dominate digital marketing in 2016.
