5 Measurement Tips for Finding ROI on Social
June 9, 2016 | By Lucy Hitz | No Comments">No Comments
Social ROI. The holy grail. That special something. What every social marketer wants and so many SaaS solutions promise.
“How many sales were driven by social?” That’s Social ROI, right? Sure, unless you can’t attribute every sale to a specific source, or there’s unknown overlap between your social and other marketing channel, or…the list goes on. It’s not so simple.