UGC Essay Contests and #Hashtag campaigns are a great way to engage and activate your audience while curating meaningful and relevant brand content. Here are two new examples from Frigo Cheeseheads and Wet Ones to help inspire you as you start thinking about your next promotion.
For the 3rd year in a row, Frigo Cheeseheads is inviting parents, teachers, school administrators and other friends to tell them why their favorite K-8 school should receive a $10,000 donation to build a brighter future for its students. This contest was built by Heyo’s talented full-service development team and features fully responsive design, animated homepage GIF’s, custom entry flow and dynamic age-gate functionality that auto-populates the age field at registration.
Wet Ones is on a search to find the Messiest Kid in America! To enter, participants simply need to upload a photo via Instagram or Twitter with the campaign hashtag #wishihadawetones and Heyo’s technology pulls all entries into a moderated content gallery where people can vote for their favorites. This contest was built by Wet Ones’ agency, InMarketing, using Heyo’s Developer API, and features direct upload in addition to hashtag entry, a featured entry module and fully responsive design.
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