January 17, 2014 | By Jasmine Henry | One Comment">One Comment
2011 was the year of social media, 2012 was the year of content marketing, and 2013 was the year where these two factors convened. But what does 2014 hold in store for inbound marketing professionals?
July 17, 2013 | By Jasmine Henry | 6 Comments">6 Comments
Your brand is content marketing, whether or not you mean to. It’s nearly impossible to avoid publishing in an era where websites are basically mandatory and social media is quickly becoming ubiquitous. Now, it’s up to you to avoid what Ann Handley refers to as “random acts of content,” and develop a comprehensive content marketing strategy. To inspire your plan for the coming quarter, we’ve curated a list of the smartest content marketing strategy blogs on the block
March 14, 2013 | By Jasmine Henry | No Comments">No Comments
Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking.
In the best case, both landing pages and first dates are just the beginning of a wonderful, long-term arrangement. Bear with me, but let’s talk about how collecting data through landing pages is really a lot like the first time you go to dinner and movie with someone.
They’ve got much more in common than you think.