Social Media Marketing for Business

With the new changes, Facebook has changed the way fans experience your page. Specifically, when new visitors click the “like” button, then are then redirected to the wall instead of staying on the tab to see “fan only” content. This can be frustrating for users who would like fans to stay on a custom tab.

The Problem:

Most fan page owners are used to giving an incentive for users to click like to “reveal” fan only content. Unfortunately once you click the “Like” button at the top of the page, Facebook now redirects the new fan to your Fan Page wall. Boring. The question then becomes, is there a way to get the “Like” and still provide the new fan with great value? While the wall can provide value, many Fan Page owners feel its not optimal. We agree. So what’s the solution?

The Solution:

What we’ve come up with as the most effective workaround is to embed your own custom like button directly into the fan page. When users click “Like” they do indeed like your page AND it keeps them on the tab with the custom content. As an idea strategy, users could put this under a welcome tab video. In the video, you can encourage users to click “like” and then resume checking out the tab for fan content. This is certainly a better solution then sending them to the wall but is admittedly not ideal. Facebook tends to listen to overwhelming opinions from its users. If you, like us, would like the old way back, leave a comment below! Until then, this work-a-round will have to suffice.

Here is the workaround video:

Got other ideas? Add them below!

Meet Nathan

Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.