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Social Media Marketing for Business



September 3, 2015

6 Facebook Photo Contests You Can Copy (and the ONE Thing That Made Them All Work)

September 3, 2015 | By | No Comments">No Comments

Photo contests are a brilliant way to engage your fans on Facebook and grow your email list. Using Heyo’s photo contest template, it’s never been easier to create beautiful, mobile-optimized photo contests with absolutely NO coding necessary.


Read on to see 6 photo contests you can copy today!


1. One Man

One Man received 104,962 free impressions and 454 entries through their photo contest.

One Dad is celebrating Fathers Day in New Zealand with a photo contest where the winner will get featured on the One Man home page. When you think about your photo contest, take advantage of current events and holidays like One Dad did.

Link to live campaign: (if the contest has ended, we also included screenshots below).



2. Coral Cove

122,000 impressions and 116 entries from couples looking to win a wedding in Jamaica.

Travel destinations play nicely to photo contests. Scenery is naturally shared already across Facebook so enter the conversation by launching your own “destination-oriented” Facebook contest. Perfect for travel agents, real estate agents, resorts, spas, islands, or any other industries that touch travel.

Link to live campaign:


3. We Love Birds

The Heyo team loves how this Bird Facebook page took advantage of a holiday and told their fans to enter photos of their favorite “Father Birds” (for fathers day in New Zealand). The results were 25,000 free impressions and over 100 entries! Remember to take advantage of upcoming holidays to make your photo contest more relevant (think Halloween, Thanksgiving, New Years).

Link to live campaign:


4. The Dining Dog & Friends

To stimulate more voting, The Dining Dog awarded prizes to 1st, 2nd, and 3rd place. The campaign was a big success with over 14,000 viewers and dozens of participants. With only 533 fans, this campaign is a great example that showcases you don’t need 5000 fans to run a successful Facebook photo contest.

Link to live campaign:
Screen Shot 2015-09-02 at 2.34.40 PM

5. Dr. Duga Feeney

Sometimes brick and mortar locations struggle for creative ideas to engage local community members in Facebook contest. This Dentist and pediatric office knocked it out of the park with over 18,000 impressions and dozens of entries.

The reason they were so successful is they made entering the contest easy. They asked fans to submit their favorite summer photos! You could try the same thing for any upcoming season.

Link to live campaign:


Screen Shot 2015-09-02 at 2.33.32 PM

6. 20/20 Lifestyles and Gym

This photo contest asked fans to submit photos of healthy living for a chance to win a free month gym membership. The results speak for themselves with over 10,000 impressions and dozens of entries. Most importantly, with just 1100 fans they almost tripled their engagement using a Photo Contest.

Link to live campaign:

 Screen Shot 2015-09-02 at 2.32.30 PM

Your Turn

Launching a photo contest is great way to triple your engagement and double your email list as summer winds down and winter comes around. Remember to make it very easy to enter and consider awarding prizes to 1st, 2nd and 3rd place to maximize success. 




Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.