Social Media Marketing for Business

Dear Facebook, how do you know what I care about most?

O yes, of course. You own all my data.

You know that I am a mommas boy.

You could probably even predict what I am doing right now and what I want to read about.

Enter Top Stories….

From Facebook:

We determine whether something is a top story based on lots of factors, including your relationship to the person who posted the story, how many comments and likes it got, what type of story it is, etc. For example, a friend’s status update that might not normally be a top story may become a top story after many other friends comment on it.

If you’ve been away for awhile, you’ll see the top stories that happened since your last visit at the top of News Feed.

If you see something that isn’t interesting in top stories, hover over the right side of the update in question, click the arrow  and click ‘Unmark as top story’ from the menu.

You’ll know Facebook has marked a story as “Top Story” if it has a blue mark on it. If you click that blue mark, Facebook will recognize that you don’t find that story is important. This will alter the metrics Facebook uses to show you relevant stories. By doing this, you’re making Facebook smarter and more customized to you!

Give a Top Story the old boot like this:

Let’s spin that around. If you see something in Recent Stories that you’d like to make a top story, you can do so by clicking the blue corner!

There is clearly something Facebook will build on here as there is currently no way to view what you’ve marked as top stories. It looks like Facebook just learns from what you mark as top stories for future reference. It’s almost like you’re saying “Show me more content like this from this person”.

Useless feature or life changing? You decide in the comments below. And dammit, mark our updates as Top Stories!

Meet Nathan

Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.