Todos riram em nossa pequena empresa, quando lançamos um Concurso Facebook até nós adicionamos 900 Novos fãs em menos de 4 semanas e reservado nosso pequeno estabelecimento sólida para 3 days straight …Now they’re all knocking on the door wanting to know how we did it!

O número um coisa a entender é que é NÃO sobre a tecnologia (Desculpe Heyo). Bem, não é um componente muito importante da tecnologia demasiado, mas mais sobre isso mais tarde.

Um monte de empresas tendem a se concentrar 90% de seus esforços em tecnologia e só gastam 10% de seu esforço na elaboração da oferta e planejamento & executing key sequences in the launch strategy. Truth is, você precisa contornará isso e passam a maior parte de seus esforços em criar a oferta & estratégia de lançamento.

Assim, neste blog você vai aprender sobre a 7 must-have táticas de lançamento necessários para alcançar resultados de sucesso para o seu lançamento concurso Facebook.

Parece que em todos os lugares que você olhar no Facebook, alguém está fazendo um concurso ou Giveaway para ganhar um prêmio ultimamente.

A grande questão em um monte de mentes do proprietário da empresa é "Será que essas travessuras loucas graves o suficiente para ser considerado uma parte estratégica do nosso marketing e vai produzir os resultados que são depois para realmente trazer mais leads e clientes?"

A resposta é - "depende" ... de como você iniciá-lo de que é.

There are a ton of these facebook contests that are not achieving the desired results. It usually has to do with one of these factors;

1. Oferta certa (prêmio)
2. Público certo (pessoas que querem / precisam do prêmio para ajudá-los a alcançar seus próprios resultados desejados)
3. Bem Promovido (lançamento seqüenciamento, geração de tráfego, conteúdo útil, fácil de entrar)

Quando você inicia o seu Facebook contesta a maneira que eu estou a ponto de explicar, você vai ter certeza de grandes resultados apenas como um presente;

O 7 A maioria das Táticas importante lançar um Concurso Facebook sucesso

#1 Pre-determine Main Goals of the Contest

Establish your specific desired results in advance. Set targets for what you want to achieve and select an appropriately targeted prize. Document where you are at right now. You can just take a few screen shots of your Insights data. Potential goals could include;

• Construir Fans & noivado
• Construir uma lista de e-mail
• Criar uma lista de texto Mobile para comercialização SMS
• Obtenha seu conteúdo na frente de um monte de perspectivas para ajudá-los a alcançar seus objetivos
• Promover uma nova oferta, produto ou evento - Promoção Semanal, Programa VIP, lançamento de novos produtos, Vendas Evento

#2 Partner with a good App Builder

Este meio é preciso dizer, but ensure you partner with one of the fantastic Tab App Builder platforms. Remember it’s against Facebook TOS for Promotions to run a contest on your open wall. You will need to build a landing page inside of your tab apps. There are tons of App Builder platforms out there to choose from, but make it easy on yourself. Don’t get caught up in evaluating all the various platforms or you will never get to your launch. The biggest criteria here is to use one that is quick and easy to deploy because once you get hooked on launching these contests, you will want to do more of them and so you want to be able to launch them quickly. I have used at least a half dozen different platforms, mas eu sempre voltar a Heyo para a sua queda arrastar n fácil de usar dashboard, feito para você modelos, plus the ability to save your work as a template to be used over again. I also like the fact that you can enable a mobile app within seconds just by utilizing the tab app you already created in Facebook. Plus the team at Heyo is amazing with support and a constant supply of ideas on how best to use their technology for your business …in other words, they are a software company that doesn’t get caught up in their software features alone. It’s not about the Technology and Heyo lives that every day.

#3 Map out the Contest Funnel Flow Chart

Eu chamo isso de volta Dunkin Donuts de um plano guardanapo (ou Tim Horton se você é do Canadá, or Starbucks if you like the latte’s but then you likely won’t be able to afford to promote your contest if you drink latte’s all day at Starbuck’s 😉 This should be a simple diagram outlining where you will find your prospects, alvejando, página de destino concurso, and follow up email. You may actually have more than one of these funnels per contest. Launch your contest and then monitor it closely for the first few days. Record your conversions and track how well your funnels are converting. Tweak them to increase the conversions or throw them out entirely if they are not achieving the desired results you outlined in step #1 acima.

#4 Launch Phases

• Pré-lançamento da fase de atração (Tráfego)
• Pré-lançamento de know, como & fase de confiança (Zumbido)
• Lançamento & tomar fase de ação (Lançamento)

I like to refer to the first phase as foreplay. You build up the excitement and anticipation so much they can’t stand it anymore. You can and should advertise during this phase, mas, basicamente, durante esta fase, you are just going to attract your ideal target audience by being cool to them and sharing great content that helps them get closer to their desired goals. Once you start getting some engagement with your Fans and content, você pode até mesmo pedir-lhes para fazer uma rápida pesquisa onde você pode aludir a algo emocionante chegando e você gostaria que eles para responder a algumas perguntas rápidas para que você possa se certificar de que você dá a eles exatamente o que eles precisam durante esta próxima grande coisa emocionante você está planejando fazer por eles.

Na segunda fase, você pode deixá-los saber que você vai estar dizendo a todos um amanhã segredo que só eles vão saber sobre (fazê-los sentir especial, importante e exclusivo). Then you tell your Fans about the Contest that is coming up real soon but not launched yet. Have them guess what the prizes might be. I love to put up a quick landing page with an email opt-in at this time (lembrar, você pode fazer estas páginas muito rápido agora que você tem Heyo), called “The Early Bird Notification”. Basicamente, you just let them know that you will be opening the Contest early just for your Fans but they need to sign up for it. You can even give them a little token prize as appreciation for signing up to the Early-Bird List. Now your Fans will self-define themselves for you as to who would be your early takers. Em seguida 24 horas antes do lançamento do concurso, you can email them to go enter. This way you build a big momentum right out of the gate. Often times with these type of promo’s nobody wants to be first and if you launch your contest prematurely, you might have a quiet landing page that nobody’s entering. It’s a psychological thing, we all like excitement but we want to know that other people think it’s good too before we take the leap …”herd mentality” I suppose. Feel free to use various social triggers here too like scarcity, sigilo, mistério, exclusivity. People can’t resist …they want to be seen by their peers as the first ones to discover something amazing, eles querem se sentir especial, & eles querem que os outros os vêem como conhecedor.

Agora, in the last phase you will go ahead with your public launch of the Contest. Make sure to use multiple modality & media to send as many people to your Contest landing page as possible. Big momentum is still important here …you don’t want to lose the great buzz you’ve got going from your first two phases. I like to refer to this phase as the “Brushfire marketing” approach. If you get your message out to several different places at the same time as you have all your early-birder’s entering the contest, you will build a giant fire… a tidal wave of momentum on your first day of a launch. It just makes the rest of your contest go smooth when you know you’ve already hit your numbers on opening day right!

#5 Promova- & Advertise it

Este vai com a fase de lançamento, but it’s important to emphasis this tactic. If you have done your homework in the first couple of launch tactics, then you should have a decent amount of buzz happening organically and the conversions to contest entries will be going well. Now is the time to amp up the volume. When you pay to promote your Facebook Contest, you will send it through the stratosphere. When you have all this buzz and engagement level happening on your Page, now is the time to generate some new fresh prospects into Fans. The ads I find most effective for this tactic are Page Post Ads …try it, você vai gostar.

#6 Torná-lo real –

Try to record a few videos of what’s happening at your business at various points throughout the contest launch. People have a natural curiosity to know what’s the inside scoop through the eyes of other people …we are just inherently nosy I guess …why do you think Reality TV Shows work so well. So let them see what’s going on behind the scenes. This will pump up the know-like-trust factor too. Definitely record a video of you doing the Contest drawing. The worst thing about all these contests is that a lot of businesses don’t award a prize or worse yet, give the prize to an insider. People want to know that your contest is real and that you are honest so show em. I guarantee you; the next time you run a contest will be even bigger. Sometimes people don’t participate but they watch from the sidelines the first time because they don’t want to join in and look stupid the first time …if they watched it the first time, they’ll be back to enter the next time. Here’s the real kicker. After announcing the prize winners, make sure you do a posting about it with the video and run a paid promotion on it to make sure everyone sees it. Then bring the winners in to receive their winnings and do a video and photo op …make an event out of it and make them feel special. Then post that and pay to promote it so everyone sees it. Your cool factor just went through the roof.

#7 Pós-Contest Ofereça-se para ajudar a monetizar - Agora que todo mundo está zumbindo em sua página no Facebook e você só lhes deu toda uma tonelada de grandes coisas para ajudá-los, it’s ok if you would like to give them an offer. A really fantastic way to do this is to use the new Facebook ads feature to upload the email list you just built for the Contest into your Facebook ads dashboard and advertise the promo offer just to them. Make sure to customize the headline with something like “Entered XYZ Contest? You might also like this…” They will think you are talking directly to them (porque você é) only it’s through a promoted Facebook ad. You can also email your list and place a post (fotos & trabalho em vídeo) on your Facebook wall. The other type of paid promotion that works like gang busters here, is to do a Facebook Offer. Just make sure to check off that you will promote it later so you can set it up to run continuously with proper targeting. You can announce the winners and ask everyone to congratulate them. Mas hey, you also have this fantastic special surprise for everyone else too. Your offer can be a consolation prize where they get a discount on a new product you have or give them some extra special bonus if they buy before a certain date. Just make sure this offer is a special one just for your facebook contest participants to show them the love. So now they feel extra super special & Não deixe para baixo porque não ganhar o concurso facebook ... todo mundo é um vencedor!

PS: That tiny little business that was mentioned in the title headline at the beginning of this post was a real business. It was a brand new restaurant in a crappy little plaza with hardly any pass-through traffic to speak of. They ran a little contest with a free appetizer and entre for 4 semanas. Then at the end of the 4 semanas, they promoted a special Valentines dinner offer to those Fans. Needless, para dizer que congestionou o lugar para 3 estar separada é que noite e teve de adicionar 2 more days to the offer to accommodate the demand. They built up over 900 Os fãs em sua página no Facebook, além de uma lista de e-mail de mais de 400 e, agora, a qualquer momento que quiser promover uma nova oferta, eles basta clicar e enviar e o local fica cheio cada vez.

ConheçaShane Johnston

About the Author >>
Shane is a Coach, Speaker & Online Product Launch Expert who is the founder of Raw & Real Marketing Group. He has been featured in CIO Magazine and is currently working on a new project with Mashable for an online Reality Show type Blog series entitled “Social Media Marketing Eye for the Small Business Guy in which they select a Business Owner who needs a marketing makeover and then check back on the results after 6 semanas. Shane’s specialty is using Facebook Contests to build up buzz for a product launch. You will find him most often, passionately helping his Fans & Clients on Facebook at www.AttractionMarketingFanPage.com