I am a seasoned chief marketing officer. I went to an Ivy League college, 有来自沃顿商学院的工商管理硕士学位, 作为一个数十亿美元的发行商CMO服役多年, 以及最近, 担任过主要的技术顾问的CMO.
然而就在几年前, 我也对我的方式过时. 你看, 几乎所有我学到, 没有, and experienced as a marketer was wrong. I was analog in a digital world. 我往往比分析更有创意. 内容营销是勉强我的雷达屏幕上, 更不用说内容营销的最佳实践.
Think about your mobile phone for a second… where is it right now?
If I was a betting man, I’d wager that just a quick glance from your computer screen or a swift reach for your pocket is all it takes to locate it.
但, that wasn’t just a lucky guess. Mobile phones have become such an integral part of our daily lives. Current reports are showing that 91% of mobile users keep their phone within 3 feet of themselves at all times – that’s 24-7-365 婴儿!
And since mobile internet usage is projected to overtake desktop internet usage by 2014 (来源: Microsoft Tag) 有 4 very important mobile marketing trends you need to know about to optimize your business for mobile search…
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