March 20, 2013 | By Jon Ostrow | One Comment">One Comment
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”
This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.
March 6, 2013 | By Rob Petersen | 9 Comments">9 Comments
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove the ROI of it.
A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?
