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Social Media Marketing for Business

return on investment Archives - Heyo Blog

Douglas Wendt


September 6, 2013

[Infographic] Five Compelling Reasons to Adopt Inbound Marketing Now

September 6, 2013 | By | One Comment">One Comment

Inbound marketing offers a revolutionary approach to marketing – one that can truly transform your business, and take you far beyond the limitations of traditional ‘interruption’ marketing. Here are five compelling reasons why you need to adopt it now:

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Rob Petersen


May 2, 2013

21 Companies Using Gamification to Get Better Business Results

 Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.

Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.

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Jon Ostrow


March 20, 2013

Social Media Marketing – Redefining “Return on Investment”

March 20, 2013 | By | One Comment">One Comment

In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”

This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.

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